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How Your Blog Can Waste Away Into Oblivion

February 19, 2012 · 10 comments

in Blogging

So you’ve put all this time and effort into your blog, built a name for yourself, done the proper marketing and promotion, but now you’ve started to notice the sliding rankings of your little baby you worked so hard to develop. What could it be? This is a very common problem and is usually due to one of 5 frequently made mistakes. Do your best to avoid these pitfalls and your foray into blogging will show the results with good page ranks and constant traffic.

1. Too Many Advertisements

Absolutely nobody enjoys a page full of advertisements, and many people view a saturated page as less authoritative than one with fewer ads. Google is going to, if they aren’t already, start factoring overly saturated ad space into their page rank indexing. This means that too many ads on your page can result in a lower PR rank and therefore less optimal positioning for search engine optimization, and it can take forever to recover from that kind of penalty.

2. Infrequent Posts

Though there are bloggers that take this to the extreme and post too often, it is all too common for bloggers to keep up with regular daily posts for a while and then taper off. Well guess what? If you taper off, so will your readership. Everyone gets busy and it may not be possible to generate new content every single day; however, it only takes a few trips to your blog where disappointed readers find a lack of fresh content for them to find another shiny new blog to frequent and forget all about you. Be willing to accept guest posts if you know you can’t keep up with daily posts, while this isn’t a daily solution it can be helpful in a pinch.

3. Unattractive Templates And/Or Difficult User Interface

The kind of template you employ lends to or strips credibility from your blog. It’s important to not be lazy with your template; it should be attractive and enticing, sleek and engaging. The same goes for your user interface; difficult navigation will drive traffic far, far away from your site and discourage return visits. Take the time to build a site people will not be able to say no to.

4. Posting Low-Quality Content

Like previously mentioned, if you’re struggling for content, accepting guest posts is a great idea, just make sure it’s relevant and worthy of your site. Fluff content isn’t going to cut it. Blogging is work. You’re going to have to come up with relevant content for your readers all the time. Do research, work on projects, whatever you have to do, but you’re doing your readers a disservice if you post useless content.

5. Not Giving Readers a Chance to Comment

A great way to drive repeat traffic to your site is to provide a place for people to comment at the bottom of your post. This allows readers to get into discussions about your posts and return to see how other readers respond. These can often turn heated, so monitor what should stay and what needs to be taken down for inappropriate content. Get involved with the comments too, if the readers are asking you a question respond with an answer. This will often stir the pot and result in even more return traffic and further discussion on your post.

There are too many quality, interesting blogs out there now for people to be able to get away with doing the job halfway and being successful. Respect your readership. They are what make you a blog and not just an online journal. Earn their attention by presenting them with a great experience on your site and they will return for more.

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Carolyn Knight is a guest post blogger who writes about social media, SEO, ecommerce and BigCommerce news and techniques for multiple websites in the blogosphere.

Carolyn has written 1 awesome articles for us at Opportunities Planet

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{ 10 comments… read them below or add one }

William Earl Amis Jr III February 20, 2012 at 1:45 am

Kostas,

Very well done as far for one to create and establish their brand online. You have pointed out some very core points.

If they write about their passion and share it in the formula to relate it to business. They would never run out of content. Usable and understandable content without all the sales pitches, gimmicks and junk.

Too many sites talk about unrealated things that do not manifest a hunger to return and gain some type of clarity on real issues. That is a unfortunate pattern that is happening.

One thing to consider is to read more like blogs and get a feeling of what is needed to support others desires, visions and goals. This has always been the way without online presents.

If you write articles that people can and would be willing to participate in adding insight to your subject. Then others who would not normally add comments would feel the impulse to join in. That has always worked for the few of us who’s lifestyle is to find ways to really support the masses.

I thank you for sharing this topic which is much needed. Your outline on how to, is remarkable on came at a great time. We have unlimited people searching for this real content.

I look forward in my next visit.

Reply

Carla McNeil, Social Media Manager February 20, 2012 at 7:39 am

Great points Kosta. My challenge lately has been “Infrequent posts” and I did notice my ranking slipping. :-(

However, things have settled again thank goodness and I am back on track. Thanks for the reminder

Reply

Sarah Arrow February 20, 2012 at 12:16 pm

Awkward interfaces are my bugbears. The harder it is to read and interact on a blog the less likely I am to do it. I can’t be the only one who thinks like this and the blog ends up looking like a ghost town.
Sarah Arrow recently posted..Using Keywords for world domination…My Profile

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Clint Butler February 20, 2012 at 9:31 pm

There are some great tips here Kostas. The latest Google update did actually target advertising heavy sites and I know a lot of internet marketers who are feeling the results already. Google is a great source of traffic and we need to respect their guidelines if we expect the search engine to toss out some free traffic to our sites. As for readership, nobody likes to come to a busy website. We as providers need to ensure that the right balance of advertising and quality content is consistent throughout our websites. This will keep bringing people back and almost force more engagement throughout all of our pages.

Reply

Lynn Jones February 21, 2012 at 2:18 am

Thanks for sharing these important tips as to why our blog traffic may be slipping. I don’t know, my life does not revolve around my blog, in that I don’t write everyday. The requirements for TSA are one blog a week and I do well to fulfill that. :) I enjoy interacting with the members, commenting and sharing great content of others. I do agree on the point about too many advertisements. Another that could be added there is drop down ads or forms. A no, no in my opinion. :)
Thanks again and have an awesome day!
Lynn
Lynn Jones recently posted..“Just Been Paid” Review. I Wished I’d Found It Sooner!My Profile

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Denise February 21, 2012 at 5:21 pm

Good article. Be prepared to update your blog 3-4 times a week minimum. Interviews, tips, advice, graphics, video, etc. can help keep visitors at your blog. These things can also keep visitors “returning” to your blog. I’ve also found that frequent updates help blogs rise up in the search engines.

Denise
http://www.writemoneyinc.com
Denise recently posted..Using Creative Spirit to Move Forward in Business and in LifeMy Profile

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Stevie @ Do you know if your man is crazy about you? February 21, 2012 at 5:25 pm

You have nailed it there Kostas! I am currently working on a way to simplify my home page but it is not an easy process and I am having difficulties with this one!
Stevie @ Do you know if your man is crazy about you? recently posted..Dating Multiple People – It’s a Tough World Out ThereMy Profile

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Paul Profitt February 21, 2012 at 9:50 pm

How many times a week should you post, seems to be a hot topic of conversation on a lot of blogs. My take on it is this. If you write a lot of content with little or no SEO. Then you will have to post regular, maybe 2 or 3 times a week.

However…if you do use keyword research and follow basic SEO techniques whenever you write a blog post. You can (at this moment in time) post as little as twice a month without hurting your Alexa or Google page rank.

This is all assuming of course that your content is of good quality and you know how to use marketing effectively

Reply

Steve Nicholas February 22, 2012 at 2:04 am

Great post, Carolyn! I know that when I fell off the wagon of posting regularly after a contest ended, my rankings stabilized, and then when I got busy and posted more infrequently, the rankings plummeted farther still. I could not agree with you more on the importance of keeping up with your content, which is something that I have learned the hard way.
Steve Nicholas recently posted..Know Your RoleMy Profile

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David Merrill February 22, 2012 at 5:45 am

Excellent suggestions, here.

The most important thing you point out, Carolyn,
is that blogging is WORK. Too many people think
of it as a quick way to pick up some followers and
then move on to something else.

It’s a long-term commitment if you want to be
successful and, again, it is work.
David Merrill recently posted..Twitter Strategy To Drive TrafficMy Profile

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