SEO

1
Google Is Not A Charity

One of the problems with any “free” service is the fact that people tend to forget how much it really costs to maintain. Google is no exception. In my opinion, it’s about time SEOs started thinking about Google like a business. At heart, Google is a company that runs a ...

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14
Update: You Need More Than SEO to Compete

Search engine optimization used to be so easy. It seems like just a couple of years ago you could just plug in some keywords you got from Google Keyword Tools, get some low quality links, and you would be ranking in no time. That is not the case anymore. The ...

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14
Social vs Search: What is More Effective for Small Businesses?

When it comes to promoting a website small business owners now have a massive decision to make, whether to choose social media or search engine optimization to enhance their online presence. The decision makers are left with a range of questions that if answered in a straightforward manner will benefit everyone ...

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10
Mastering the Long Tail Search

If you want your business to be noticed by search engines, you need to make good use of keywords. By targeting the phrases that Internet users are searching for, you increase your website’s chance of being found among the billions of pages that make up the World Wide Web. The ...

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10
Blog Networks – Unnatural Backlinks Detected

With the demise of many popular private blog networks (too many to name) you might find yourself the unlucky recipient of a “unnatural link building” message in your Google Webmaster Tools. It is probably one of the most threatening messages you can possibly receive and I wouldn’t blame you if ...

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2
Helping Your Company Embrace SEO

Search engine optimization may not be a magic formula for successful online marketing, but it surely is now one of the fundamentals to ensure success. From the days when it was more about gaming the system imposed by search engines, it has now become a sensible way to market a ...

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5
Can Google Tell If We Are Happy or Not?

Everyone knows about the awesome power of the Google ‘Empire’ and the omnipotence of its search engine algorithm, but is it so clever that it can actually differentiate between positivity and negativity? We already know that the Google search engine is capable of applying something called ‘stylometry,’ which was originally ...

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3
SEO | How A Small Online Business Can Compete Against The Giant?

It used to be that SEO levelled the playing field and allowed small companies to compete with major corporations. But now those corporations are ploughing huge resources into their own SEO and it’s a lot harder. So how can smaller fish make a big splash in such a crowded pond? ...

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9
Utilizing Google Analytics

Google is not only the world’s most popular search engine, which helps to bring visitors to your site. It is also the creator of several online applications that can help to manage and improve your websites. Two such services are Google Webmaster Tools and Google Analytics. Move Over Server-Side Analysis, ...

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