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Modern SEO is not what it used to be back in 2000 or even in 2007. During only five or six recent years there were significant shifts in how Google treats websites, their content and links. Just take a look back at the most notable algorithm updates:   Panda in […]

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  Tracking the wrong metrics can seriously interfere with the success of your social media campaign. You’ll get a false impression of how effective different aspects of it are. To avoid making serious blunders, it’s important to learn what marketing metrics you should measure depending on what your goals are. […]

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Optimizing your website for SEO is absolutely essential in an age where nearly all of your audience is online and all of your competitors are, too. But even if you think you are doing everything right, there are a few things that your SEO strategy could be overlooking. Learn more […]

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Photo: pexels.com In the old days of the Internet, when content marketing was still in its infancy, keywords rule the digital world. The math was simple: all you had to do if you wanted to rank high in search engine results was to pick a few keywords and repeat them […]

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Humor in marketing can be a powerful tool for relating to your audience in a way that creates positive associations with your brand. However, it’s not always easy to use humor that actually works for you and achieves your goal. If you use it wrong, you could end up damaging […]

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If you are struggling with a stubbornly high bounce rate, it’s time to take a serious look at your website and what you need to change. If people aren’t staying on your website, there’s a reason for it. And the good news is that those reasons are almost always problems […]

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The statement “Backlinks no longer work” has been floating in the air for quite some time now, most probably because of Google’s Penguin Update in 2012. Nevertheless, even if Google have become more vigilant in tracking bad and spammy links, they still place great value in authentic, high-quality backlinks. Most […]

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Ever since its inception in 2003, WordPress has made great strides and currently powers more than 74 million websites including CNN, Mashable, New York Times, and Samsung, to name just a few. As a website owner, your foremost objective is to boost the speed of your website in order to […]

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Local searches are essential for many online businesses to thrive. Rather than focusing on a large and generic international audience from the get go, many online startups have to focus on a local customer base to find their footing. Local searches are now an integral part of Google search results. […]

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