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Photo: pexels.com In the old days of the Internet, when content marketing was still in its infancy, keywords rule the digital world. The math was simple: all you had to do if you wanted to rank high in search engine results was to pick a few keywords and repeat them […]

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Humor in marketing can be a powerful tool for relating to your audience in a way that creates positive associations with your brand. However, it’s not always easy to use humor that actually works for you and achieves your goal. If you use it wrong, you could end up damaging […]

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If you are struggling with a stubbornly high bounce rate, it’s time to take a serious look at your website and what you need to change. If people aren’t staying on your website, there’s a reason for it. And the good news is that those reasons are almost always problems […]

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The statement “Backlinks no longer work” has been floating in the air for quite some time now, most probably because of Google’s Penguin Update in 2012. Nevertheless, even if Google have become more vigilant in tracking bad and spammy links, they still place great value in authentic, high-quality backlinks. Most […]

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Ever since its inception in 2003, WordPress has made great strides and currently powers more than 74 million websites including CNN, Mashable, New York Times, and Samsung, to name just a few. As a website owner, your foremost objective is to boost the speed of your website in order to […]

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Local searches are essential for many online businesses to thrive. Rather than focusing on a large and generic international audience from the get go, many online startups have to focus on a local customer base to find their footing. Local searches are now an integral part of Google search results. […]

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With the new technological developments, more and more people make the transition from a regular 9 to 5 schedule to freelancing. For instance, only in the US, in 2014, 53 million Americans were freelancers. Of course, the numbers went higher since then. And why shouldn’t they? As a freelancer, you […]

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Social media has redefined the way we interact. As a result, public relations has had to evolve considerably to keep up with the pace of modern interaction. These days there are hundreds of tools and dedicated software aimed at improving the PR process, making it particularly challenging to choose the […]

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Image source: freepik Probably every marketer out there understands the importance of integrating email campaigns into their company’s overall marketing strategy. In the digital world we live in, a strong email list has been proven a number of times as an extremely beneficial way for businesses to increase sales leads […]

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