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If you think Artificial Intelligence is still a long way off, say something you’ll only see in 2025, you’d be very wrong. Way back in April 2016, Facebook Messenger opened its platform to ‘bot developers. After that within a very short space of time, more than 34,000 had been built. […]

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When it comes to setting up a new business, there are many different aspects for you, the fledgling entrepreneur, to consider. Heading into 2018, it would be foolish not to prepare your start-up for digital demands. Moreover avoid digital mistakes with the ever-growing reliance on the internet. Below, we have […]

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  A name or a term along with specific design or a symbol which you use for your business and to make it distinguished from others is known as brand. The brand makes your business unique from other rivals. Thus brand management is a huge term and before getting directly […]

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Let’s play a little game. If you tell me what device you are using, I will guess who your best friend is. Don’t believe me? Okay, how many times today have you said “Ok Google” or asked Siri something? Probably every time you wanted to search for something online on […]

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Social media has become an indispensable part of any company’s online marketing strategy. It provides you with deep insights into your target audience so that you can better cater to their needs. It allows you to increase engagement and awareness of your brand. And it fosters brand loyalty and brand […]

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Have you ever wondered if you’re the only person in your office who also uses personal email for work-related business? Or are you a strict separator of your work and home life and curious about who else may be just like you? Either way, there are answers. The folks at […]

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2017 has been an interesting year for SEO. Google rolled out a new update that made mobile search the primary index; topical relevance has become the key to a modern SEO strategy; Google also introduced an intrusive interstitial penalty, forcing marketers to rethink their client strategy development processes. Now, that […]

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Despite its somewhat doubtful reputation, Clickbait continues to be an effective tool for marketers to draw more traffic to their website and help increase brand awareness. However, not all Clickbait is created equal. If you aren’t writing Clickbait content that is powerful without seeming gimmicky, your entire strategy could end […]

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Every single social media platform, including Facebook, has its own unique benefits and requirements. In order to get the most out of each one, you need to learn the special tricks that make it work. Facebook is definitely unique and requires some important adaptations to your strategy. Check out these […]

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