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Social media has become an indispensable part of any company’s online marketing strategy. It provides you with deep insights into your target audience so that you can better cater to their needs. It allows you to increase engagement and awareness of your brand. And it fosters brand loyalty and brand […]

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Have you ever wondered if you’re the only person in your office who also uses personal email for work-related business? Or are you a strict separator of your work and home life and curious about who else may be just like you? Either way, there are answers. The folks at […]

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2017 has been an interesting year for SEO. Google rolled out a new update that made mobile search the primary index; topical relevance has become the key to a modern SEO strategy; Google also introduced an intrusive interstitial penalty, forcing marketers to rethink their client strategy development processes. Now, that […]

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Despite its somewhat doubtful reputation, Clickbait continues to be an effective tool for marketers to draw more traffic to their website and help increase brand awareness. However, not all Clickbait is created equal. If you aren’t writing Clickbait content that is powerful without seeming gimmicky, your entire strategy could end […]

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Every single social media platform, including Facebook, has its own unique benefits and requirements. In order to get the most out of each one, you need to learn the special tricks that make it work. Facebook is definitely unique and requires some important adaptations to your strategy. Check out these […]

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Modern SEO is not what it used to be back in 2000 or even in 2007. During only five or six recent years there were significant shifts in how Google treats websites, their content and links. Just take a look back at the most notable algorithm updates:   Panda in […]

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  Tracking the wrong metrics can seriously interfere with the success of your social media campaign. You’ll get a false impression of how effective different aspects of it are. To avoid making serious blunders, it’s important to learn what marketing metrics you should measure depending on what your goals are. […]

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Optimizing your website for SEO is absolutely essential in an age where nearly all of your audience is online and all of your competitors are, too. But even if you think you are doing everything right, there are a few things that your SEO strategy could be overlooking. Learn more […]

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Photo: pexels.com In the old days of the Internet, when content marketing was still in its infancy, keywords rule the digital world. The math was simple: all you had to do if you wanted to rank high in search engine results was to pick a few keywords and repeat them […]

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