Are you a blogger or a freelance writer? Do you try to distinguish yourself as one or the other? Why can’t you be both? Freelance writing and blogging are two very similar writing strategies that complement each other in a writing career. Learn how to use them together to maximize your exposure and income.
What is the Difference?
As a blogger, you write posts on a blog regularly. You could own a domain name and host your blog yourself or use a blogging platform like blogger.com or wordpress.com. You don’t get paid for each post you write, but you could put advertisements on your site for income.
You can build up a readership by promoting your blog and getting involved with other bloggers in your niche. You could have a personal blog or a blog on a certain topic.
Freelance writing is when you write an article and get paid for it. You write exactly what the client wants and are paid an agreed upon rate. You could write sporadically or have jobs where you write posts or columns on a weekly, monthly, or daily basis. As a freelance writer, usually you will have a set rate that you raise over time as demand for your work increases, such as 5 cents per word up to $1 or more per word. If clients are willing to pay what rate you request, you can set it as high as you feel is comfortable and worthwhile.
With blogging, you have to do more than just write your best if you want to make money. You need to promote yourself and your blog. You need to get involved with other writers, clients, and people in your area of expertise. With freelance writing, you need to promote yourself and your writing to get more clients to request your work. If you’re lucky, you can land a few good-paying regular jobs that fill your schedule and your pocket.
Start with a Blog
Using both methods will yield you the best results because they can work together. Whether you’ve done freelance work already or you’re just about to start, set up your own blog right now. Add your biography, information about yourself and your specialties, and links to any work you’ve had published. Add a unique theme to set yourself apart from other writers.
Post regularly to your blog and use it to promote yourself. If possible, link back to your blog from other work. Clients who find you elsewhere can look more closely at what you have to offer on your blog. You can also gain new clients from your blog when people talk about your work. Write about yourself and write articles in your niche area.
A blog is more than just a personal website and portfolio. It allows you to have a conversation with your readers and clients. People who like what you have to say from this magazine or that website will find your blog and continue to read. New clients will ask you for work. As demand for your writing grows, you can manage your projects by asking for more money. If you’re a great writer, you deserve sufficient compensation.
The lesson to learn hear is that you shouldn’t do one or the other. Do both and use them in conjunction with one another for maximum results. Blogging will get you more freelance writing jobs and will give you another writing outlet. Freelance writing will give you the ‘instant gratification’ pay you need to pay the bills and supplement any income you might get through blogging if it grows.