Keywords are the fundamentals of search engine optimization. Without them, you will be lost in the search engine result pages. Google especially, recognizes viable keywords when they’re used creatively and naturally.
Keyword-stuffing is a wrong optimization principle – and you should stay away from it. There is a better way: research keywords which are less competitive and optimize for them.
However, the traditional keyword research may not deliver the best results for you.
Everyone is using Google keywords tool to determine what buyers have in mind. But is that the only way to pick up great keywords? Certainly not!
This article will help you stay-of-the-radar to discover where the best hidden key phrases are. Let’s see if the 4 unusual ways piques your mind.
Forum Posts and Replies
Did you know that online discussion boards are great for keyword research? When people come together to share opinions and learn from experts, it’s an avenue to pour out their hearts and ask intelligent questions.
As a savvy marketer, do not neglect to study the new threads and the comments from other forum members. These are rare gems and unlike the formal keyword research where you utilize tools, forum threads and replies speak volumes.
It reveals what the poster has in mind at the time of writing. It all boils down to honestly and people are more honest with new threads and replies because, they want answers or to enhance credibility. Contributions and questions are helpful data. It would guide you when creating content for your blog.
Tweets and Retweets
Reliable SEO services are designed to create rich engagement with target audience. We know that engagement is the key to keep search engine rankings increasing. But how do tweets help in keyword research?
First, retweets are powerful indicators of what the market is looking for right now. When several people decide to retweet, it’s reveals hot trend around the web.
Most interestingly, tweet and retweets can form the foundation of a good keyword research. Those tweets are like article headlines. Gone are the days when you read tweets and ignore the words and phrases used – when you carefully study them, you’ll gain so much idea to enhance keyword research.
Even if you’ve intentions to dig further into your niche, use the words and headline style to research effectively. You could visit Google keywords tool, type the exact headline you retweeted, if any, and hit the search button. You’ll pick up some powerful and low competing key phrases.
Blog Post Comments
This is one great keyword research strategy. Blogging is like building a tribe – “a tribe is a group of people who share similar interest, culture and life.” When you successfully build a ‘tribe’ you’ll earn trust and enhance your credibility to the extent that when you publish a new post; there will be 10s of comments from avid readers.
Those comments are not to be ignored – there are people behind the comments. And a comment reveals the ‘real’ person, what he’s passing through, his aspiration and the problem in his life.
Off course, a bunch of comments we receive on our posts seems like spam. And they are truly, but I’m talking about different comments – those from the hearts. They are often accompanied by truths and distinct explanations of the problem the commenter faces.
The best commenters are those who ask questions. You should use the questions to create a new article. Also, when people add their 2-cent to a post, you could pickup ideas and tips to create a better article. Build a tribe today by offering quality content, answer comments and make your environment free from controversial thoughts.
Google Search Engine
Google SERPs are a good source for keywords research
Yes, Google search engine has millions of keywords that are less competitive. These less competing terms are what a trustworthy SEO company builds upon to provide in-depth and top notch search engine services.
Unfortunately, those in the mainstream niches (internet marketing, weight loss, health, small business and so on) may not rank for the primary or related key terms. So, what’s left for you – use Google search engine instead.
When you search for a particular keyword, scroll down to the last result on the first page. Below the #10 search result, you’ll find some helpful keywords. These are suggestions from Google. The suggested terms may have low search volumes, but dominating and ranking for them is quite easy.
Take This Home
Keywords not only help in strengthening your site and pages to rank well, it also directs and instructs the readers (web searchers) that they’ve made the right search-decision. Use keywords naturally. Start with keywords – but focus on quality content. See you ahead!