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The Relevance of Long Tail Keywords for Search Engine Optimization

November 25, 2011 · 3 comments

in SEO

Long Tail Keywords for SEOSearch engine optimization is the most important skill every website owner and blogger should possess. Search engine optimization is a detailed process and consists of various strategies and techniques all of which have their own benefits. The basic aim of SEO is to help your website rank high in all major search engines and get loads of quality traffic for your targeted keywords. Long tail keywords are great for SEO and have been really stressed upon by several successful internet marketers in the recent years.

Long tail keywords are easy to rank for, as there is little to no competition for these keyword phrases. Most long tail keywords don’t get high search volumes but when you use a combination of a few long tail keywords to build your site’s content you can achieve high search engine rankings.

Most internet marketers chase high traffic keywords and so long tail keywords are easy to rank for in search engines. You should optimize your site using long tail keywords in your niche so that when someone types in long tail keywords into their search engine your site appears in the very first results improving the chances of getting quality targeted traffic to your site. Most long tail keywords are a combination of three or more words that are typed into search engines to look for information on a particular topic.

 How To Optimize your website for long tail keywords

You should prepare a list of keywords consisting of three or more phrases related to your website’s niche using Google AdWord keyword tool. You should then write content using these keyword phrases in title, url and articles. The articles should be unique and informative to get best the best results from website visitors and search engines. The ideal length of each article should be between 500-700 words and it should cover the topic well and provide valuable information to your website visitors.

 The next step in optimizing your site with long tail keywords for search engines is to use article marketing to create back-links to the content in your website. Backlinks are really important for your site to rank high in search engines as this allows your website to turn into an authority site with rock solid information about a particular niche.

Long tail keywords don’t send as much traffic as smaller keywords consisting of one or two words. They are easy to rank for and you need to target multiple long tail keywords to build up substantial traffic for your website. You will need to write a lot of articles to get good traffic to your site. Long tail keywords almost guarantee success as there is hardly any competition, and you just need to get down to work and be ready to stay focused to get the desired results.


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