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Why You Need a Mobile Website For Your Company?

May 26, 2012 · 5 comments

in Business, Internet Marketing

These days, we are in the digital age where every company is looking forward to create mobile websites as a form of advertisement. Having a mobile website, apart from the standard online site, attracts attention to a greater range of viewers than the traditional forms of marketing strategies. In this article, we will discuss why your company needs one.

5 Reasons Why You Need a Mobile Website For Your Company

1. Booming market of tablets and smart phones

There’s a big shift happening in the market. Mobile phones, tablets other handsets with Internet capabilities are becoming more and more popular among the masses; and your customers are part of the move. Can you be certain that your website address is with them?

As the globe is going mobile, discovering and viewing different things through their handsets and mobile devices, everyone wants to experience this new and innovative method of getting online on their websites.

Hence, to better reach out to clients, it has become mandatory to create mobile sites which may pull in more attention to users.

2. Mobile automatic detection

In smart phones, entering each letter to log on to one website can sometimes be frustrating, especially for those busy people who are always on the go. When a company has a mobile website, users can deal with this problem and take the initiative to check the mobile edition of the web page for convenience and faster loading results.

Getting to the page quicker is highly essential to satisfy customers and give them the impression of a stronger brand which reassures that users can get access to them with ease.

3. Improved customer Interaction

Following the second reason above is achieving a more personalized relationship with you as the company and your customers. Mobile websites are typically designed to have very high levels of interactivity and user engagement. This means your business can interact with your customers well. Consequently, this can be another guarantee that your products and services would create a positive impact on the minds of your future customers. Feedback can be sent at a higher speed; likewise, online orders can be secured at once at an even affordable rate.

4. More website traffic

Traffic means potential sales, and you need to increase website traffic day by day to level up your standing and ranking online. Remember, with users using smaller devices to access online sites, being impatient means trouble; they might lose their cool and consider not going to your page anymore. These people are busy, always on the go, and don’t like waiting for a long time. Give them what they want when they want it.

WebsiteTrafficWhen you have a mobile website, customers are able to reach you in one to two clicks, rather than in traditional web pages which require them to click four or more times before landing to the page or information they’re looking for.

When you create this mobile website as another handy venue to get to your company, you will have more visits and an enhanced presence altogether.

5. Present professional image

As a company, as much as possible and as much as you can, give it your all! Sure, you have your online site professionally built and designed. But now, in catering to mobile users, mobile websites can be another sign of your professionalism. This creates an assurance which expels that you are larger than you are in reality.

Conclusion

Businesses need to consider developing a mobile website not only to adapt to what technology demands in the present-day world, but also to promote their products and services through more innovative tools. In this cut-throat competition, companies should give value to utilize as many marketing avenues to march over competitors and survive in this game of business. It’s best to take advantage of having a simple but efficient mobile website as a powerful weapon for your company’s marketing armory.

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{ 4 comments… read them below or add one }

alicia@yboggle May 27, 2012 at 2:15 am

It is exciting how the mobile marketing is growing so rapidly and it is still untapped. It translates into opportunity for all of us. I enjoyed your information guiding us to resources to get our mobile website. Thanks so much for sharing your tips.
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Terry Conti May 27, 2012 at 4:09 am

Hello Alexis,

I like what is said here. A business should utilize all the ways there are to get exposer be it social media and going mobile.

As you stated competition is fierce and we must all stay with the current ways of doing business or get left behind.

Terry Conti
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airbrushaction June 3, 2012 at 4:03 pm

Mobile websites load way faster than a standard online site with great mobile browser like Mobile Opera and you have got to make a mobile page for your business in order to make your business page readily available to the world. No matter how large BW you have, you still face a little lag using standard online site at smartphones or so .. So i stand with mobile websites in this world of mini computers..
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Rick Peterson June 7, 2012 at 3:46 pm

I totally agree with you that one must have mobile website for a company to increase its market.I like your ideas especially the number 4 that it can create more traffic. Thanks for sharing.

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