If you’re a blogger, you should know the great potential of running a social media campaign for your business. It’s cost effective when you subscribe to the paid listing as in Facebook advertising. On the other hand, it’s 100% free when you follow the systematic approach. All in all, social media networks are not just platforms where you connect and share photos. You can easily sell your products, services and expand your online business.
But there are pitfalls you should avoid. Maybe you’ve been a victim of these 5 pitfalls but didn’t realize it. As you read along, have an open mind that’s willing to re-adjust and re-plan. If you’re ready as I’m am, let’s dive in on the five social media plights…
1. Inconsistent Marketing
The first social media pitfall that stops bloggers from seeing results in their business is inconsistency in marketing. There is no guarantee that joining a social media network today would bring instant results. Most of the successful social media marketers out there started a long time ago.
When you see their huge fan-base, do you resolve the got those in 30 days? Absolutely not! Even before their first domain name was hosted, they’ve been marketing online and their social media campaigns were active.
If you’re not consistent, you won’t see results both in the short and long term. Internet marketing doesn’t produce instant results. Except you run a pay per click advert that sends direct traffic to your offer – but you still need to build relationships with them before selling any product/service. Be consistent in your marketing and you would succeed.
2. Social Media Information Overload
How many social media books have you read so far?
When I first started, I thought much information on any given subject is the key to becoming knowledgeable. Often, the less is better especially when the less you consume is informative and from generous experts who want others to succeed them. Before writing this guest post, I had to check my computer hard drive to determine what’s making it load slowly.
Guess what? The free reports were so much. Don’t read so many books on the same topic. Instead, look for qualitative information from your role model and follow what he shares. Earlier in my niche blogging career, several of my coupon blogs that reviews sittercity coupons and 6pm discounts suffered from keyword stuffing.
Why? I got my hands on a crappy advice called “bum marketing” that tricks Google into ranking you highly. Don’t be a victim of this information overload for long – have a rethink today.
3. You Don’t Have A Mentor
You need speed in this information age to excel intelligently. One such way to triple your success and speed-rate is by having a responsible mentor. One sound idea from a successful mentor can save you thousands in seminars and workshops. Yes, I know how powerful this is, because I constantly resort to recommendations of my role model.
There are several influential social media examiners on the internet. In virtually every niche, you should look for someone with a credible track record and follow their path.
Other people would continue to “guess work,” while your own marketing would be effectively guided. Mentors are powerful – choose wisely and your success would be obvious sooner than you thought.
4. Marketing B.S and Hype
Here is the most dangerous social media pitfall.
A lot of us who started marketing online have an affiliate marketing background. This background has so much influenced our thoughts and made us believe in huge paychecks. It’s easy to know an affiliate marketer who is desperate to earn a commission.
When it comes to social media marketing, marketing B.S. has become the order of the day. I still see people who recommend affiliate offers to their twitter followers without realizing the dent it’s leaving on their credibility. Well, you may succeed in your pranks but tomorrow would tell.
Are you so much engrossed in today’s income while neglecting the trust and authority that honesty would bring in future? Why not make a change today?
5. Social Misinterpretation
What does “social” mean?
In simple terms, social is synonymous with connecting, sharing, communicating and exchange of thoughts, ideas and opinions. Bloggers who do not understand the real definition of social are the ones who introduce marketing B.S. all the time.
If you must win the hearts of social media users, start by connecting. Then share what you know about a given topic or subject in an interesting way. Communicate your brand as polite as possible and don’t forget to ask for something in return (exchange).
It’s much easier to get them to buy, when you first give. Everything in life operates under a law and in social media, giving comes first before receiving. The moment you align your thoughts and actions to this law of giving and receiving, getting prospects to subscribe, purchase or click your links is simpler than your next meal.
So, get off from this social media pitfall and start giving your best solutions. The world is full of problems and they’re counting on you to assist them. Misinterpretation is a marketing cause that should be avoided – know what they want from the very beginning and deliver quickly.
Social Media Wrap-Up
There you’ve it, the five social media pitfalls that keep you from moving ahead in your blogging business. I’ve provided solutions to overcome these plights so you can become the next blogging superstar. Yes, you can if only you plan, think and act in that certain way. See you ahead!