There are more online businesses around today than ever before. It is understandable, then, that there is also more advertising geared towards the online marketplace. If you have an online business you need to understand the importance of email marketing especially. One partnership that has been proved very successful is that of email marketing and social networking. Here is a look at the ins and outs of how this works.
The aim of email marketing
The aim of marketing is to reach as many people as possible, and to do so often. By reaching more people through email you are able to advertise your product and service to people all over the world and not just in your local area. As far as frequency goes, the aim is to advertise regularly by sending emails often. This will show the recipient that you are serious and not just an once-off advert. The more you engage the greater the level of trust will be created.
Integrating with social networking
There are few people with access to the Internet who are not involved in social networking in some way. This serves as an ideal platform for marketing your products or services. You can either create your own social platform or use an existing one. Creating your own social site allows you to target only certain groups, which is great if you gave an exclusive niche. You can integrate with existing sites by creating profiles for your business and incorporating links to your business’ site. You can sync your updates, latest news and competitions to all the social sites you join. Whether you are starting from scratch or joining an existing site it is important that you invite people to share their email addresses with you so that you can advertise to them.
Be an active marketer
You cannot just create a profile sit back and expect it to sell by itself. People who find themselves on social media networks want you to work for their attention and they want something to write home about. Make sure that you check on often so that you can read what visitors have to say and respond to them. This virtual relationship with them will go a long way to making them more receptive to your marketing.
Make it exciting
It is not enough to keep your site going, but you also have to keep it fresh and come up with new ideas. Having competitions and promotions is almost guaranteed to improve your publicity. If you don’t have the time to do it by yourself you will be happy to know that there are dedicated individuals who are trained to integrate email marketing and social media to ensure your business has the best chance of succeeding.
Now that you know how valuable this combination of these methods is, you can make the necessary changes to your marketing methods.
Authored by Patrick
Patrick is a Internet marketing enthusiast and web designer working for Go Globe a Hong kong web design firm.