Using Facebook or Twitter for marketing is one of the latest trends as we enter the twenty-first century. Many marketing firms realize this and therefore invest a lot of money into Twitter advertising, knowing that it is particularly easy to gain the attention of a younger generation through advertising.
In the 1980s and 1990s, marketing companies would often target teenage magazines and youthful magazines to get a large amount of advertising out to a large demographic of people. Companies would also print advertisements in newspapers because, at the time, many people were reading newspapers on a daily basis.
Research has shown, however, that one of the first things that people in the 21st century do every day is not read the paper or a magazine but instead check their tweets and direct messages that they have received from Twitter to see if any friends have contacted them. With millions more joining every year, companies have to resort to the newest advances in social media in order to keep pushing the advertising button through the technological age. It will be interesting to see if the amount of marketing for younger people will keep up as fast as the change in technology over the next fifty years.
Twitter has been one of the best ways for people to connect with friends, coworkers, and family, but recently advertisers have been pushing hard to promote business on the website. Twitter has a unique ability to feature ads through tweets without being too intrusive on the overall online experience. While it may seem ridiculous to completely abandon all print, many companies are focusing the majority of their advertising budgets on Twitter marketing – and rightfully so considering the sheer number of people that are on Twitter throughout the day.
Also, marketers are able to take information from Twitter users and present particular messages to consumers based on their Twitter activity. For example, if someone lists that they like baseball on their Twitter page, a company that focuses on baseball advertising can use that information to target ads to that particular consumer. This is helpful because it will directly target an intended audience and will present a specialized message for that potential customer.
Twitter is also helpful for marketing in that the majority of Twitter users are college-age users, generally in their twenties and thirties. This age group is more likely to be spend money on growing trends, and more likely to respond to trendy advertising.