Social media has become an indispensable part of any company’s online marketing strategy. It provides you with deep insights into your target audience so that you can better cater to their needs. It allows you to increase engagement and awareness of your brand. And it fosters brand loyalty and brand advocacy. And it allows you to solidify your brand identity. Below you will learn more about what each of these platforms offers and why your successful social media strategy needs them
Of all the platforms, this is the one your social media strategy needs most. Twitter is one of the best tools for increasing your reach. What twitter offers cannot be compared to the other social media platforms. Here are a few of the key benefits:
- Allows you to easily keep up with the latest trends in your industry.
- Ideal for promoting your content and your website.
- Increase the reach of your marketing campaigns and PR initiatives.
- Gather real-time data on your customers and your competitors.
- Monitor the reputation of your brand.
- Connect directly with customers, highly influential individuals, and even potential employees.
As you can see, the benefits of using twitter actually go beyond just your marketing department. So this is the absolute must have for your business. I recommend using all four platforms mentioned in this post. But if you insist on choosing just one, twitter is the one you should choose. And if you’re looking for a place to start, twitter is the first platform you should use.
Facebook allows for a deeper kind of engagement than Twitter. With the ability to easily create comment threads and the freedom to write without a character limit, people can really engage in more detailed conversations about your brand. It also allows you to better target your audience.
Beyond the organic social marketing you can achieve with Facebook, there are also the Facebook ads. They offer very affordable advertising that can be targeted to very specific audiences. You can even launch a variety of Facebook advertising campaigns customized to each segment of your target market.
Another benefit of Facebook for your business is access to more granular data. Facebook contains more detailed information about your audience. And that data can help you gain deep insight into who your audience is. This can be used to further segment them into more refined and specific categories.
With more refined segmentation, you’ll be able to create more personalized and highly targeted marketing campaigns. And the ability to do this will help improve the overall results of your marketing efforts.
That will especially help to increase traffic website, strengthening brand loyalty, and helping your SEO efforts in the form of more accurate keyword research. That’s because you can find out not only what your audience is searching but what they are talking about.
Instagram is a predominantly visual platform. It’s centered around sharing images and short videos. So it’s a great place to share your visual content. But users are also very active in the conversations happening in the comment sections attached to image or video posts.
With Instagram, you’ll be able to share your advertisements, commercials, and other visual marketing content directly with your target audience. This is something you can’t do as easily on YouTube or anywhere else online. So this will be essential if your social media strategy needs to handle a lot of visual content.
It’s also a predominantly mobile platform as most users rarely, if ever, access it via desktop. So you’ll be able to reach your audience during those key times when they use mobile. That is, while standing in line, eating meals, or otherwise looking for passive entertainment and distraction. You can be their entertainment. This can help your brand reputation and identity dramatically.
So Instagram is best for:
- Increasing engagement.
- Building trust.
- Fleshing out the personality behind your brand.
- “Free” Advertising.
It’s not as effective at increasing web traffic but the work it can do for your brand identity and fostering the relationship between your brand and your audience more than makes up for it.
LinkedIn is the most important for company’s engaged in B2B marketing. But it is still an essential one for B2C as well since many people use it as a source of news and networking. So it may not be as high up as the other three social media platforms but it should still be included in your strategy.
The key benefits of LinkedIn include:
- Access to the key decision makers from companies.
- Grow your network on both the supply and demand sides of your business.
- Build deeper relationships with your network.
- Introduce and promote new products and services.
- More effectively differentiating yourself from competitors.
It’s also a great place to sift the talent pool for new employees. So no matter what, it’s going to be an account you want to actively maintain.
A Final Word on What Your Social Media Strategy Needs
You want to make sure your strategy accomplishes two broad goals. First, it should focus on taking advantage of the unique benefits of each specific platform. Second, it should ensure that there is a consistent tone and message being spread across all 4 of your social media platforms. Check out these tips for developing your first social media strategy.
Luckily there are now tools that can help you automate much of the process once you know what your social media strategy needs to do. So start doing more research and figure out how you can best take advantage of social media for your business!