Social Media

The Social Media Tea Party

The Social Media Tea Party 8 Comments

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Social Media Tea PartyIf someone had told me that in five years time I would be liking, tweeting, pinning, digging, tagging, chiming, stumbling, and tumbling, I would have thought they were on drugs, or that in five years time I might be on drugs, because of all the weird things I will be doing. Terms that might have sounded odd years ago are now part of the lexicon and more and more people are coming round to the idea of social media in both their personal life and their business life.

Internet dinner parties

To use the age old metaphor, if the Internet is a bustling city full of information then social networks are clubs, bars and dinner parties being hosting within the city. Twitter could be seen as the girls chatting in the bathroom whilst social bookmarking sites would be the ‘specials of the day’. The idea of a dinner party is a great way of thinking about how to use and behave of the different social media channels.

For example, would you arrive at a dinner party shouting out your company name wearing nothing but company branded clothes and speak to people purely about your company and its products.  If you did you might find yourself very unpopular with the other members. Social media are the tools and channels to do social networking and like in the real world, networking is all about making friends or contacts that in some cases turn into profitable business relationships.

People buy off people

Many sales training courses will tell you that ‘people buy off people’ and social networking is a way to give your company a personally in these social spaces. Like being at a dinner party, members join in conversations and listen to what is being said, ask questions and generally be interested in the speaker. By interacting with useful and interesting comments people will ‘share’ your views with other people at the party and if interested will become friends, fans, followers etc.

When the conversation calls for it, by all means, mention your company, products and services but naturally as if you were speaking to real people (as believe it or not, there are real flesh and blood people on the other end). There are various ways to humanise your channels if you wanted to give potential fans, friends and followers. If you are the sole poster to all your social channels then why not add your name and details to the ‘about’ sections of network, in order to give users a glimpse of who is the voice behind the company.

A good idea when combining multiple employees under one company banner is to tag your posts with a name such as @designcomSteve or @DesigncomBabs (for twitter). You could also add your photo to the Twitter background and Facebook header along with the company logo in order to give the company a face.

The merging of the search and the social

Social media is not going away; in fact it is now merging with many other areas of business. Search engine optimization specialists use it as a channel to improve a brand’s popularity, create awareness, and build links. Some companies also use it as a support system to listen to customers and interact with them if they have any issues or complaints.

More recently, it has been announced that Google and Bing have integrated their search engines with a social element, in order to serve more personalized results.  For example, if you search ‘restaurants in London’ you will be served normal results (based on SEO), results from friends and even results from others (foursquare or trip advisor reviews) changing the very nature of search engines. With Facebook’s user base now on 900 million, Google+ on 70 million, and even Tumblr on 50 million there is no sign that these networks will disappear anytime soon so companies might as well embrace these new channels.

For those businesses who say they don’t understand Twitter, think that Facebook is not for business and can’t see the point of Google+ then I say “in five years time you will be liking, tweeting, pinning, digging, tagging, chiming, stumbling, and tumbling”

This post was written by a guest author, if you are interested in contributing on Opportunities Planet visit the write for us page!


  1. Your metaphors make great points. I also talk about the top three online social networking in the same ways: Twitter is like the popular mid-week gathering in many USA cities – everyone and everybody including children might attend; FaceBook is more like a family picnic – and all have family; LinkedIn is a business networking event after hours. So I do believe you are spot on: tweet, pin, dig, tag, chime, stumble, and tumble yourself into the new social business way.

  2. You are spot on. It is language all of in and of it”s own with differing and diverse groups and netwoks. If you aren’t engaged, it would seem you have landed on a different plant with a different form of interaction. In some ways that may not be too far from the truth… LOL. I loved the post. Susan Cooper from LI

  3. Thanks for your kind words, I appreciate the comments. Socializing both online and offline can be difficult and is not for everyone. However if you run a business you need to make sure you are getting your products and services in front as many people as possible. 🙂

  4. It’s amazing how social media has influenced us in many ways as of right now. Before, we only think of social media sites as a way to communicate with each other; however, those who thought about making money on these social media sites have jumped into the scene and are really making significant money automatically and without much effort, unlike the traditional way they spend on promoting their company or products via tv ads, flyers which cost more.

  5. I agree. You are absolutely spot on with this post. You touched on all the important aspects. 🙂

  6. Great post! I agree with many of your points. I’m interested to see how much more social & search merges in the coming years.

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