Handling social media for your business can sometimes be tricky. Not only do you have to think about how your posts can make your business look good, but you also have to consider how your social media audience will perceive it. The larger your business’ social media following, the more you have to really think about what you post.
As social media becomes more complicated, and you start to read more about how to manage it, it can start to feel overwhelming. However, it really doesn’t have to be stressful. In order to help you run your platforms smoothly, we’ve put together this list of three top hacks for handling social media for your business.
Understand Your Audience and Your Brand
The top hack we have for handling social media for your business is understanding your audience and your brand. Not only do you need to make posts for your target audience, but you need to keep your branding and your business in mind while you do it.
For example, if you are trying to put together home insurance and social media, you need to know who would be looking on their social platforms for home insurance. Not to mention the type of person shopping for home insurance.
Your brand is important because it is the overall message you want your business to convey. If you don’t know your brand, and how your social media should reflect it.
Ask yourself the following questions:
- Does this post elicit a positive reaction?
- Are our values and vision as a company represented in this post?
- Is the caption relevant to the picture?
- Will our customers relate to this post?
- Can this post advance our outreach/sales?
If you understand your audience and your brand, you can definitely make a positive impact on your company. Each post should relate directly to your target audience and overall message for your company. You will definitely succeed in handling social media for your business if you market specifically for your audience and brand.
Read, Re-Read, and Edit
This may seem like a no-brainer hack, but you would be surprised at the lack of editing and proofreading that businesses have on their socials. Using social media can be complicated and take a large amount of time. Especially for larger companies and small businesses.
For instance, if a loan company, or lender, uses social media during underwriting process to inform users, their posts need to be detailed and clear. Social Media users can learn more about the process and decide to use their services because of a very clear post. The same can be said about advertising a product and explaining your services.
However, the caption doesn’t just need to be clear and concise. It also needs to be associated with the pictures and links as well. You can’t just post a picture of a smiling human then write a long post about how your plumbing services can change lives. It needs to have a message, an intent, and it needs to be proofread.
Don’t be afraid to read, re-read, and edit posts until there is a clear meaning and structure. That way you reach the customers you want, they understand what your business is about, and you ultimately turn a profit.
Keep It About Business
Let’s face it, the world is a crazy place. There are constantly political opinions, tragedies, extravagant celebrations, or things to be praised. However, when it comes to handling social media for your business, keep it about business. Keep away from personal topics, and you’ve got this hack in the bag.
Sure, our number three hack won’t be fitting for every situation. But when it comes to everyday posts, make sure your product or service is at the forefront. Yes, as a business you can take a stand about a cause, or charity. However, try to keep political motivations and personal opinions to your personal social media feeds.
You can also use your social media strategies to help influence your industry in a meaningful way. For instance you can showcase your business doing good in the community, or donating resources to a good cause, while still maintaining a professional and business-like demeanor. Always support the business first.
Handling Social Media for Your Business Can Be Easy
By being able to keep it about business in every post, spend the time editing your socials, and understanding your audience and brand, you can use social media platforms to help your business grow. Handling social media for your business doesn’t have to be hard. Simply by following these three hacks, it can be incredibly easy!