Social Media

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Interactivity is what marketing is about since pretty much all of use social networks. Pretty much all of the most successful social media campaigns relied on input from social media followers. Here are just a few – the best of the best of 2013: Heineken Departure Rulette Imagine this scenario: ...

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Are you ready to launch into social media marketing on platforms that draw hundreds of thousands of users each day? Perhaps you’ve already jumped in and are now wondering how you’re going to track success. There are several questions to consider as you set up analytics to monitor the growth ...

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Social media giant Pinterest got its start as a visually-based image sharing platform, allowing users to swap pictures of hair tutorials and fashion ideas. The network’s popularity soon took off, attracting the interest of commercial entities as well as millions of new users. Now Pinterest has introduced a whole bevy ...

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You don’t need to be a sports nut to recognize the name Mark Cuban. He is the high-profile owner of the NBA team Dallas Mavericks, and can be seen in a wide multitude of media outlets. The latest happening with Cuban’s name all over it concerns a brush that he ...

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If someone had told me that in five years time I would be liking, tweeting, pinning, digging, tagging, chiming, stumbling, and tumbling, I would have thought they were on drugs, or that in five years time I might be on drugs, because of all the weird things I will be ...

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Bringing Events to Google’s social network is one of the most powerful feature a business or brand can utilise as part of their Google Plus marketing (Google+) effort. This is because brands who embrace many of the features available on Google’s platform – as opposed to Facebook’s, for example – stand to ...

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There is no denying the power of Pinterest.  Its tentacles are reaching beyond its early-adopting mommy bloggers and into young and old, men and women alike.  As it grows, it is leaving other traffic referring websites in the dust.  In fact, Pinterest recently surpassed Google, Bing, and Twitter in sending referral ...

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Facebook may be one of the most talked about companies on the planet right now, rocketing its way to one billion users, but its shakey IPO a couple of months ago, and subsequent lacklustre stock valuation, has certainly revealed a chink in the armour. Suddenly the social network that could ...

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The hottest way to market your company currently is through social media marketing. But is social media marketing doomed? According to many recent news reports, yes. So should you just abandon this marketing avenue altogether or keep up your current plan? One of the biggest misconceptions regarding social media marketing ...

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