Social Media

4
How B2B Can Get More Out of Social Media

A few years ago, I was on the other side of the Twitter debate. “Rubbish”, I called it. A “fad” that will never catch on in B2B circles, because businesses don’t communicate with businesses over social networks. I still think that I was partly right, and I still can’t help ...

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14
Social vs Search: What is More Effective for Small Businesses?

When it comes to promoting a website small business owners now have a massive decision to make, whether to choose social media or search engine optimization to enhance their online presence. The decision makers are left with a range of questions that if answered in a straightforward manner will benefit everyone ...

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16
How Social Media is Integrating with Ecommerce and Where It’s Heading

We love to shop. It doesn’t really matter who we are – male or female – we do love to browse around and get the thing that makes us feel better. Feeling cool and happy we love to brag about it. That’s why Facebook and other social networks are so ...

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8
3 Killer Ways to build your Facebook Fan Base

If you are a creative entrepreneur, Facebook is incredibly important. In the search for followers, however, you may be feeling a little lost in the crowd. Let’s face it, Facebook is enormous, and if you want to leverage the kind of numbers that you need to succeed, you are going ...

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16
13 Ways to use Pinterest for Marketing

Just last week, the “pinning” website Pinterest overtook LinkedIn for third largest social media site, behind only Facebook and Twitter. Just in case you have not been keeping up with things online, Pinterest is new in the world of social networking. What it does is allow users to make online ...

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9
Against All Odds: Pinterest’s Evolution Over Time

Pinterest is only 2 years old but it has 12 million users (and growing rapidly) with a number of daily visits to die for. Today Pinterest is the ‘It’ social photo sharing site that began in 2009 by Ben Silbermann and was operated from a tiny apartment until the summer ...

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18
How Anyone Can Benefit from Pinterest

Pinterest has officially caught on. With more than 10 million unique visitors each week and millions of active users, the photo sharing website has established itself as more than a flavor of the month. Whether users are drawn to its unique user interface or just the utility of the site, ...

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9
Social Media – Redefining Small Businesses

Change, irrespective of context, is a wonderful thing in that it never occurs in a linear fashion. As change embarks upon its trajectory through the system, nothing it touches remains static; themselves being swept up by the change and having an effect on those around it. This can be applied ...

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14
Social Media’s Chicken & Egg: Should You Put Content or Followers First?

When it comes to setting up a social media profile for your business, whether it’s on Twitter, Facebook, LinkedIn or another social media platform, two things are essential for success: 1.Having good, useful content to share 2.Having a following interested in what you do Unfortunately, a bit of a ‘chicken ...

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