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Convert More Traffic With Trusted Logos

April 6, 2012 · 4 comments

in Business, Internet Marketing

Trusted LogosAs a full time internet marketer for an eCommerce website, I am always looking for ways to convert more traffic. I recently stumbled upon an easy way to increase our conversion rates on eCommerce websites.

Customers are more likely to buy online if they feel that the website can be trusted. After all, none of us wants to give up our credit card number, address, phone number and email address if we feel the website might abuse that information. You can reassure your customers with a greater level of trust simply by adding familiar, trusted logos to your website.

This, on average, gives a boost to conversion rates.This increase in conversion rates will be significant if many users of your site are wary of buying online.

Finding Trusted Logos

The first step in this process is finding relevant logos to add to your website. Many types of logos can increase your customers trust and make them more willing to buy from you. Here are some trusted logos that you may want to use on your website.

Payment Processor Security Logos

If you accept credit card payments online, you will likely have access to a security logo. This logo will reassure your customer that their payment will be processed safely. For example, Authorize.net offers security logo code to merchants that can be easily inserted into your website. This logo can be clicked by the user to verify that your site is a legitimate Authorize.net merchant. Login to your payment processor and check for code that can be used for this purpose.

SSL Certificate Logos

SSL certificate logos are readily available from most major companies that offer SSL certificates. One of the most common SSL logos is the VeriSign logo. This logo is widely recognized and will certainly help your customers feel more comfortable making purchases. Login to your SSL account or contact your representative to find out more information about adding an SSL logo to your site.

Payment Method Logos

Logos from major credit card companies and payment processors like Visa, Mastercard, Discover, American Express and PayPal can be easily added to your website. These logos are familiar to most consumers and will set your customers at ease. These logos have the added benefit of letting your customers know what payments you accept.

Industry Certification Logos

Many companies are part of one or more industry certification groups. Many of these companies will offer badges or logos. If you have a page on their website, use the logo to link to it and let your customers know more about your company’s certification.

Business Directory Logos

Are you a part of a trusted business directory like the Better Business Bureau? One of the most valuable benefits of being a part of these directories is the ability to use their logos on your site. The Better Business Bureau is recognized by many people and using their logo is a great way to gain the trust of your potential customers.

Social Networking Logos

Social networking logos are not directly related to whether a business is trusted. However, because these logos are so familiar to online users, their familiarity will help make your customers feel more comfortable using your site.

More Tips for Trusted Logos

There are many places you could add trusted logos to your site. One of the most important places is your checkout pages. This is the area where most people will consider the security of your website. If they trust your website and feel comfortable they will likely continue the checkout process. You could also place your trusted logos on your homepage and on each product page. This builds trust so your customer will not immediately leave your website.

Don’t overdo it. Choose only a few logos which you believe your customers will recognize and will help them understand that your site is trustworthy. Listing too many logos may give the appearance that your site is unprofessional.

If you need more ideas about implementing trusted logos on your website, take a look at some of your favorite eCommerce websites. You are likely to find trusted logos on many well known websites.

Final Thoughts

Adding trusted logos to your website is a great way to increase your conversion rate. It will be great to know that as you are working to build more traffic to your site, you will be multiplying your efforts by having more of that traffic convert.

Our company has seen a nice jump in business after we added trusted logos. It didn’t take long to implement and we probably should have implemented this when we launched our website.

So what are you waiting for? Go find those logos and get them on your site. If you need help, ask your developer or consider hiring someone. The benefits will, almost certainly, outweigh the costs.

Image Credit: Stuart Miles

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{ 4 comments… read them below or add one }

Sarah April 11, 2012 at 3:05 pm

What a true post. Familiar logo’s definitely make people feel a little more at ease. I see my dad shop online all the time but i am still very hesitant to do that.
Sarah recently posted..Analytics leaps into the LimelightMy Profile

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Josiah Garber April 11, 2012 at 8:34 pm

Yes they certainly make a difference. Making your website more trustworthy certainly will increase your conversion rates.

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Dan Applegate April 16, 2012 at 9:44 pm

” Adding an SSL logo to your site” – you mean installing an SSL certificate… this is not something every beginner can do but certainly worth it.

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Josiah Garber May 8, 2012 at 7:11 pm

Dan,

I am assuming that most people will have an SSL certificate already installed. Letting the user of the website know it is there goes a long way to establishing trust with your potential customers.

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