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How to Use Templates to Repurpose Your Content

February 15, 2012 · 19 comments

in Blogging

Reuse contentHow much content do you have sitting on your computer or out there in the blogosphere? If you’ve been writing for any length of time, you probably have several folders of content on your computer building up. Maybe you’ve spent some money on some PLR articles or you have some of your own that you’re particularly proud of. Either way, it’s a real shame to let it gather dust and hide in the digital dark.

Why You Need to Repurpose Content

Don’t limit the number of people who see your content by keeping it in one form or place. Stretch it to its maximum length and use it over and over again in different ways. People want to hear what you have to say, and your message will be heard best if you expand on it and approach it from different angles.

If you’re worried about reusing your content, think of it this way. You are actually being selfish by keeping your ideas in one place. Why would you only deliver your great writing to one group of people? When your content is just sitting in one place, like a blog, its audience is restricted to the visitors of that site.

Repurpose for Extra Mileage

One of the easiest ways to freshen up your content for a new audience is to repurpose your articles into different formats.  Just by changing the perspective of your content, it will appeal to a whole new market that you may have left untapped. Not sure how to change the article perspective? Standard article templates and title swipe files can make this exceptionally easy.

Take a title like “How to Write an Affiliate Product Review” as an example.

Now take 5 different article templates and rewrite the article to fit each. Here are five examples of what that article could look like:

1.  Avoid These 3 Mistakes When Writing Affiliate Product Reviews

List the top 3 mistakes by taking some of the “how-to’s” from your article and turning them around. Then provide the solutions. This type of article is sure to appeal to people who are already writing product reviews or need to improve.

2.  Top 10 Tips for Writing Affiliate Product Reviews

Create a list of 10 tips from the article. Write a sentence or two about each. Then add a brief call to action at the end. Everyone loves the “top ten” template, regardless of what you’re talking about!

3.  Write Your Affiliate Product Review in 15 Minutes or Less

Organize your “how to’s” into very short steps. Make sure your explanations are brief and you cut out any steps that really aren’t essential. Don’t make the post take longer to read than the amount of time you’re promising in your title. Who doesn’t like an article that promises to save them time?

4.  A Newbie’s Guide to Writing Affiliate Product Reviews

Another form of “how-to”, a newbie’s guide should break down everything into the most basic steps. If you had more complicated terminology or techniques in your original article, explain them or write alternatives here. You could even divide it up between newbie tactics and advanced tactics and come up with two different articles that will appeal to both audiences.

5.  Writing Affiliate Product Reviews – 3 Easy Shortcuts

Pull out the 3 most important steps from your “how-to” and suggest tips or tools that will make them faster to do. Just as with time-saving, people want an easier and faster way to get their work done.

You get the picture?

The same article can be written dozens of different ways to give it new life and purpose. You might need to add more information or take some out. Use different examples and most definitely reorganize it. But there’s nothing wrong with that. While one version of your content may appeal to one type of person, another version will attract an entirely different group of readers. What an easy way to expand your market!

Of course, this is just the beginning. Start combining a variety of articles on related topics and your options increase exponentially.

Try it out. Take one of your articles, whether it’s PLR or something you wrote yourself. Then pick one of these title templates and rewrite your article to fit the template. Now you have another piece of content to use on your website, blog or anywhere else. Have fun with it!

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Need more ideas for how to make your content unique? Grab my FREE guide – 10 Easy Steps for Creating Unique Content with PLR.. Sharyn Sheldon is the owner and editor of Business Content PLR. With over 20 years of experience helping Fortune 500 companies improve employee performance, she now provides content for business coaches, consultants and internet marketing service providers. All of her content is focused on topics that help achieve business success, and is designed to be ready to use AND easy to make unique.

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{ 19 comments… read them below or add one }

Rosemary O'Shaughnessy February 15, 2012 at 3:49 pm

Hi Sharyn,

Thank you very much for sharing these tips about writing content for blogs. You have explained it very well . Another very handy way to use content again is to turn an article into a video or slide share. Take care Rosemary
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Sharyn Sheldon February 15, 2012 at 6:21 pm

Hi Rosemary,

You are absolutely right! While I only talked about repurposing articles, you can transform them into different media formats too. You could also combine a few into a pdf and share them on places like Scribd, or give them away as free reports to build your list.

All the best,

Sharyn
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Peggy Baron February 15, 2012 at 7:52 pm

Excellent ideas, Sharyn, on how to repurpose the heck out of your content. We only have so much time to spend online building our businesses, it’s a good idea to work smarter, not harder. :)

Peggy
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Melodie Kantner February 15, 2012 at 9:44 pm

Repurposing is a good way to make content go farther. That is something I should be doing more of. Thanks for the tips.
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Sharyn Sheldon February 15, 2012 at 10:30 pm

Hi Melodie,

Glad you like the tips. I know I need to do more repurposing myself. Sometimes you just forget about great content that you’ve published before. Time to go back through the archives or even things you’ve written offline. Hope you get to use some of these ideas!

Thanks,

Sharyn
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Sharyn Sheldon February 15, 2012 at 10:27 pm

Hi Peggy,

Ah, the famous refrain – “work smarter, not harder”. And it’s got nothing to do with what grades you got in school!;) Still, I wish there were more hours in the day to work on building our businesses. In the meantime, definitely go for the repurpose and reuse philosophy.

Sharyn
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Herbert February 16, 2012 at 10:40 am

What I did before with a client is I made some slideshows and spread it over to youtube and other video sharing sites. It really works well and our client was happy with the outcome.
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Sharyn Sheldon February 16, 2012 at 2:22 pm

Hi Herbert,

It’s definitely a great idea to do slideshows. You could even do it for each version of your repurposed article. That would be a ton of content! Then you could create pdfs also and spread them on pdf sharing sites like Scribd.

Keep those ideas coming!

Best,

Sharyn
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marquita herald February 16, 2012 at 2:46 pm

I’ve been working on repurposing more of my content and while I rarely write reviews your tips are very helpful overall. Thanks!
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Sharyn Sheldon February 16, 2012 at 4:02 pm

Hi Marquita,

You don’t have to be writing reviews to use these types of templates and repurpose your articles. For example, with your latest article on better decision, you could write several new ones that build off of it – The 3 Keys to Making Better Decisions, How to Start Making Better Decisions Today, 10 Tips for Making Better Decisions, etc. You could even pull out each bullet point and write a separate article on each.

Go for it!

Best,

Sharyn
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Sharyn Sheldon February 16, 2012 at 4:03 pm

Hi Marquita,

You don’t have to be writing reviews to use these types of templates and repurpose your articles. For example, with your latest article on better decision, you could write several new ones that build off of it. How about a 10 Tips for Making Better Decisions. You could even pull out each bullet point and write a separate article on each.

Go for it!

Best,

Sharyn
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Sarah Arrow February 16, 2012 at 6:00 pm

Hi Sharyn, really useful article – thanks. I can see at least three things that I can apply to my current content to get more mileage from them :)
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Sharyn Sheldon February 16, 2012 at 6:24 pm

Glad you liked them. Hope you get to put them to use – and reuse! ;)

- Sharyn

P.S. – Love your tips about embedding tweets in a blog post!
Sharyn Sheldon recently posted..Offline Marketing PLR Mega PackMy Profile

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Yorinda February 17, 2012 at 2:52 am

Hi Sharyn,

your article has helped to expand my mind in regards to writing posts, as well as ‘re-writing them.
You made a great point about why to repurpose the posts.
After all once a post has left the front page of the blog, the likelihood of it being ‘found’ again are very slim.

Thank you so much for you helpful post!
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Sharyn Sheldon February 17, 2012 at 3:08 am

Hi Yorinda,

So glad you liked the post! I think people often feel like they’re cheating when they reuse content, but they forget that there’s a huge market out there that hasn’t seen it and can benefit from all your wisdom.

By the way, the link to your own website didn’t work for me. You should check out what the problem is.

Best,

Sharyn
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Yorinda February 17, 2012 at 4:35 am

Thanks, Sharon, for letting me know about the link!

when I click on the commentluv link and the link with my name it does work (???)

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Sharyn Sheldon February 17, 2012 at 3:24 pm

It’s working today! Maybe it was just my computer. You never know.
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Stevie @ Do you know if your man is crazy about you? February 21, 2012 at 5:28 pm

Excellent points! It is something I have actually been doing for a while. By taking some articles on my primary website and re position them on other second tier sites that I own. It’s been successful!
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Sharyn Sheldon February 21, 2012 at 7:07 pm

Hi Stevie,

Isn’t it great to know you can get so much out of your efforts? That’s one of the reasons it pays to write something high quality from the get go!

- Sharyn
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