If your goal is to create a blog post which will capture your reader’s interest and hold it, you need to be creative.
People who are surfing the Internet are used to getting their information in bite-sized servings, and you need to be quick on the draw if you are going to hold your reader’s quicksilver mind for very long.
1. Lead with an interesting title.
If you don’t give your reader a hint your blog post is something he or she really needs to stop and read right now, you’re sunk. Use short phrases which relate to the content you are going to cover in the post, and don’t forget to include a keyword phrase in your title to make it visible to search engines.
2. Use bullets or numbers in the body of your post
List posts are very popular with online readers, and for good reason. They are easy for the reader to digest, and many people enjoy reading “best of,” “Top 5″ or “7 Reasons” lists. Choosing this type of format gives your blog post some structure and you can use it to educate or entertain the reader, depending on the subject matter.
This type of format can be long or short, which gives you the ultimate in flexibility as well. You can limit your list to less than five items if you wish, or make a Top 100 list if you are feeling particularly ambitious.
3. Make sure you add some meat to the body of the post
The middle of your blog post should contain something of value. This is where you want to get down to something real by using concrete examples, including links to authority sites, news sources or studies. If you are making an argument, flesh it out as much as you can. Give you reader something he or she can chew on.
If your post is helping your reader to solve a problem, include step-by-step instructions or a link to more resources in your post. Think of what you would want to know about this topic if you were in the reader’s place and provide it. Taking this extra step will go a long way toward making your blog post catchy and making your reader want to stay on your site longer.
4. Add an image (or two)
If a picture is worth a thousand words, you will want to make sure that you include at least one of them with your post. An image which compliments the theme of your text will immediately draw the reader’s eye to your post and will make the Internet user more likely to want to continue reading. You may want to add a caption to the image to your picture to make an even bigger impact.
5. Invite your readers to share their comments
The idea of having a blog is to establish a sense of community. One way to make your blog a catchy one is to get your readers to share what they are thinking and have them interact with each other. You could end your post by asking your readers what they think or if what they would do in a specific situation. Open up the floor and invite them to share their thoughts and experiences. You may find the comments are just as catchy as what you have originally written in some cases.
By following these 5 steps to creating a catchy blog post, you will be well on your way to making your blog stand out from the online crowd. Readers will seek you out online and visit your blog often.