Google AdSense is the easiest and most common way to monetize your website or blog. The problem is that most webmasters and bloggers earn only a few dollars per month, because they think that the only thing they have to do is just place AdSense code on their site and wait to make thousand of dollars.
Here are a few tips that will improve your AdSense earnings even without increasing your site’s or blog visitors.
1. Build a custom color palette for your ads. Select colors that fit to the style and colors of your site. Preferably, you should choose colors that already exist on your site. For example if the background of your site is white and the links are blue, you should choose the same colors for the background and the titles of your AdSense ads. (white background and blue titles). If you make this small change, you will get many more clicks from visitors because these ads will be seen as links of your site.
2. Place the AdSense ads on the top and the right side of your site. AdSense ads should be the first thing that visitors see when they visit your site and not be hidden. You will be amazed what difference AdSense location can make when you see your earnings.
3. Try to automate the insertion of your AdSense code into the website pages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your AdSense code in a text file, save it as “AdSense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.
4. Tell Google which ads to serve in your site or blog. Most people do not know that Google gives you the option to target a specific part of your page, which you can optimize with the keywords that you like. (Of course, it should be part of your content and not just a paragraph with repeated keywords). The only thing you should do is to add two lines of code inside the HTML on each page;
The code is the following:
<!– google_ad_section_start –> : Put this before the content that has the relevant text you want for ads
<!– google_ad_section_end –> : Put this after the content that has the relevant text you want for ads
If you are using wordpress and you are not familiar with html coding there are a lot of plugins that can do this automatically (just search for targeted AdSense plugins)