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Personal Interests are the Key to Finding the Perfect Niche

December 27, 2011 · 1 comment

in Affiliate Marketing

One of the best ways to ensure success in affiliate marketing is to find a niche, an area that has plenty of willing customers and not a lot of competition. The problem is, many people who are new to affiliate marketing build sites that compete with large blogs or sites that attract the vast majority of the traffic…and the small sites get lost in the shuffle.

You can avoid getting lost in cyberspace – and increase your income potential – by finding the right niche to market your products. Finding your niche is sometimes a process of trial and error, but with a solid strategy, you can find the right affiliate offers and build a site that will both keep you interested in your businesses and bring in the traffic – and income – that you’re hoping to achieve.

Follow Your Interests

Let’s face it: If you’re not interested in the products you’re marketing, you’re probably not going to do well selling them. For example, if you don’t enjoy sports or know nothing about them, you’re probably going to struggle with and lose interest in promoting something related to sports.

When you’re looking for the right affiliate product, consider your own interests and passions, as well as subject knowledge, and choose something that you can enjoy working on for several hours each day. If you’re personally invested in the subject, you’ll have an easier time writing content about the topic, and interacting with interested customers.

While having some knowledge of the subject can help you understand the market and create content, if you’re already an expert, you might find yourself bored after a short time. Look for a niche that you wouldn’t mind learning more about.

One caveat: You might be personally interested in a particular topic, but in order to attract lots of internet traffic and earn income, interest from others is a must. You might have interesting information to offer, but if no one needs it, no one will visit your site. Remember to balance your personal interests and hobbies with what’s useful and relevant to potential buyers.

Instead, look for a niche in an area that people often seek information, such as finances, health or relationships. These subjects generally receive significant traffic – traffic that could potentially end up on your site.

Seek Opportunities that Have Sub-Niches

As your business grows, you’re probably going to want to expand – marketing several products can substantially increase your income. When choosing your niche, look for one that allows you to grow into sub-niches. For example, if you are marketing a product geared toward public speakers, a potential sub-niche includes products designed for those who wish to speak on video.

If you’re developing a sports related business, you could build niches around professional, college, or local sports. No matter what niche you choose, when evaluating your opportunities, look for ways you can creatively expand your business.

Research, Research, Research

While passion, knowledge, and expansion options are all important, you still need to do your research to ensure that the market actually exists. Look at the supply and demand within your targeted niche, and look for something that allows you to fulfill a need. The perfect niche is one that has lots of traffic, but little competition.

Choosing the Right Products

Once you have an idea of the general area where you would like to launch your affiliate marketing business, you should research potential products to help you determine exactly where you should begin. Ideally, you should choose a product that buyers are willing to pay for.

Avoid getting into a market that offers products or trials for free, or for very low prices. Research has shown that most customers do not return to purchase products after getting something for free, and if you’ve set up shop in a niche known for freebies, you will not earn a substantial income. Do not be afraid of products that have a high price point, If you have targeted your niche correctly, and can effectively market the product, buyers will pay for it.

When evaluating merchants, seek those who clearly know how to market their own products – they have put time and effort into advertising and marketing the products on their own. These companies often provide marketing support for their affiliates, and will provide resources that will help you meet your niche market.

No matter what niche you choose, remember that it’s rare for a site or blog to immediately earn a good income. It takes time to build a following and customer base, but if you continue to fill your site with useful, effective content, you’ll see a steady rise in traffic and an associated rise in income. If you choose a niche that interests you, the work will be enjoyable as well as profitable.

Written by Christian Willis

Christian has been earning through Pay per click programs as well as other affiliate ventures for 3 years. Christian is also a freelance writer for

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