Penguin vs Panda – What is the difference?
The SEO world has recently been rocked once again by Google’s most recent algorithm update “The Penguin”. In the last 18 months, Google has roll...
Google Authorship and Why it is Important for Your Social Media Strategy
Google Authorship is one of the latest tools available to website owners and bloggers who want to make the search engine’s quality standards wor...
Godzilla Speaks! Google Has Changed the Rules Again and You’d Better Listen
Let’s face it, Google is a monster. It is a beast that controls 80% of search engine activity. It’s not the 800 pound gorilla, it’s Godzilla. Wh...
What Marketers Should Know About the New Google Brand Activate Initiative
Google dropped a bombshell at the recent Ad Age Digital Conference. It was at the annual event in New York that the company announced the Brand Activa...
Google+ – A Reminder Why You Can’t Ignore It
Google+, also referred to as G+ and Google Plus, is Google’s latest take on social networking (I’m not lying – Google Wave anyone?). This ty...