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How to Write Content for Search Engines Without Losing Readers

February 7, 2012 · 10 comments

in SEO

Writing content for search engines and readersThe Internet has changed the face of writing by allowing an author to publish their work without worrying about the whims of established publishing companies. Today an author can sign up for a free blog and have their work available to millions of readers with the simple push of a button.

Once a talented writer has done this, they get their hopes up and begin to imagine all the wonderful new doors their compositions will open for them. Online business persons watch eagerly, waiting for sales to skyrocket. This is a painful time for any writer, as they are about to be taught a very depressing lesson about publishing on the Internet.

No One Cares

For the most part, an author’s prose will go unnoticed by web surfers. There are simply too many other sites for readers to choose from. The internet is jam packed with content, and a person could waste a hundred years trying to click on all of it. A new business site will sit there on its own with no one paying it the slightest bit of attention, and the author of the site will be tempted to delete the thing and give up entirely.

Solving the Problem

The solution to this common problem is learning the ropes of popular search engines. Readers type their interests into their favorite search engine and usually click on the first few choices displayed. If a writer can get their site on that short list, the readers will pour in, and the best way to do this is to include certain key words in the article that readers will be most likely to type into a search engine. Search engine optimization is essential for any site looking to get content to as many readers as possible.

Don’t Upset the Reader

This is a delicate process, as an article with nothing but key search terms is going to be boring and pointless. If a reader sees this type of manipulative content, they will become aggravated at the author and make a point to not visit any more of their sites. Internet surfers have very short attention spans, and have little to no patience for anything that wastes their time. Because of this, a writer needs to learn how to balance key search terms with informative and quality writing.

Learn What’s Popular

The first step is to learn what is popular on the web. Internet hit statistics can make this clearer by showing exactly what readers are searching for at any given time. Creating an article around one or more of these ultra popular search terms is a good way to get readers.

If a writer has no desire to follow popular trends, they can at least learn the most common terms used by anyone who is usually interested in the original site content. A business may have to overcome the double opposition of product promotion and search engine promotion while still keeping content interesting. For example, if the business content is about car insurance, there are many major corporations selling car insurance and competing for the keyword “car insurance.” However, the discovery that a reader will most likely type “car insurance comparison” into a search engine for helpful advice may give a site’s content a way to stand out for unique key words.

Combine Key Words With Content

It’s a bad idea to take these newly discovered search terms and type them over and over in an article. Most readers can pick up on this tactic and will not be too pleased. A writer needs to find casual ways to incorporate these search terms into the article so that it feels natural and goes unnoticed.

Make Sense

It’s important to only use search terms that make sense in sentences. Many content creators make the mistake of throwing jumbled key words into an article. This is the best way to bring scrutiny to the article and upset the reader, who begins to feel as though he or she is being conned. Key phrases need to make perfect sense within the context of the article and can never feel forced.

Don’t Overstock Key Words

Some writers tend to go overboard on key words, making it obvious what they are up to. Key words should only be used a few times throughout the average article. Google’s algorithm protects against keyword stuffing and makes it possible for writers to create quality content without this deceptive technique.

Unique Key Phrases

Striking a delicate balance by finding a unique key phrase will bring a windfall of site hits, as the people who type in that particular phrase will see your content first. This is when it is most important to make sure the prose flows properly, as unique key phrases can be difficult to fit into a sentence.

Getting fresh traffic is important, but it’s equally important to win over readers so they visit frequently the site. When a reader clicks on the site, they should feel satisfied with their decision and appreciative of the author for meeting their needs.

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McKinley Hildebrand is a blogger and SEO contractor who lives in Florida. He writes about ways to help small businesses with web marketing and enjoys helping people compare car insurance rates in order to get cheap full coverage car insurance quotes. He also enjoys music and running. You can follow him on Twitter.

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