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Planning a marketing event? How to make the best out of your registration form

September 21, 2012 · 4 comments

in Internet Marketing

Marketing Events - Registration FormsOnline registration has proved to be the easiest and most cost effective solution to register your target audience for a Marketing Event. Besides being cost effective and convenient tool, there are numerous hidden benefits associated with the use of online registration tools for such events.

Knowing those benefits can help in juicing the potential out of a registration process.

Normally online registration is used to advertise the event, inviting the target audience to your platform, selling your tickets and creating a general awareness about your event through social media platforms but the registration process can be used more productively to make your event a big success.

What could be those hidden benefits which can be achieved from a simple form?
What kind of advantages can be derived from a registration process?

Below are the few benefits of smartly drafted registration forms.

Can be customized to get maximum customer information

Online Registration forms are much more than simple forms in reality. You can customize them smartly to get the maximum insight of their target customers. People who are interested in your marketing event are the most relevant people for your company and they need to be targeted directly.

Can act as a survey form

Registration forms can be used as a survey form quite easily. You can adjust the form in such a way that could generate information to understand the attendees’ expectations from the event. You can dig out the information about the advertising methods which drove to the event. The knowledge of the attendee’s expectations can be used to make last minute changes and can act as a healthy source of information for future events.

Create a valuable database of your niche

Online registration tools can help you in creating a track of the attendees who showed interest in your company and attended your event. These attendees can be the hottest leads for you and can be targeted more aggressively. You can develop long lasting relationships to increase the repeated audience for your future events.

Find affiliates and partners

A lot of information is generated through online registration tools but you need to know how to use it for your benefit. You can track the websites who have referred most of the traffic to your event or registration page. You can make these websites your partners or affiliates to extract benefits in your upcoming events.

Create a waitlist

Through online registration tools and forms, you can create a waitlist and sell tickets till the very last moment. Waitlist can give you the idea if more space should be arranged or not. Other than that it demonstrates the interest of the general public in your event.

Accept donations for the events instead of selling tickets

Sometimes you are not certain with the pricing of the ticket or can’t decide if it should be a free or a paid event. Online registration tools allow you to offer your attendees to donate an amount they could afford. This trick can bring you targeted audience to your marketing event and generate revenues at the same time.

Offer Discounts

Using event registration software can help you sell the tickets of your event with a discount, during the registration process. At the time of registration you can give various attractive offers and promotions to attract and grab the attention of your niche. Creative ideas can be embedded with the online forms to produce more favorable outcomes.

It depends on your imagination and creativity, how you can use your registration form to get numerous advantages which can’t be seen apparently. With the information gathered with the help of online registration tools can be used to study the mindset and profiles of the attendees. Such vital information can provide you the grounds to make well-informed decisions regarding your marketing event. With the database, you can connect them via email or social media to encourage them to spread the word around for your upcoming events.

Remember that people who attend your event are most likely to attend your other events and bring more people with them every time, if you become successful in meeting their expectations.

Image courtesy of freedigitalphotos.net

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{ 4 comments… read them below or add one }

David (ghost writer) September 21, 2012 at 3:24 pm

Same applies to any form. Make it as short as possible. A registration needs more information than most forms, but all the more reason to think very carefully about what information you need to gather and what information you don’t.
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Mukesh Dutta September 21, 2012 at 7:40 pm

I totally agree that going online for conducting event registration is simple easy and effective!
Mukesh Dutta recently posted..Pre-Launch Marketing Ideas – Create A Buzz For Your BusinessMy Profile

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Beverly Knox September 30, 2012 at 1:54 am

I never realized that a registration form could be used in so many ways I now know that a registration can open many different avenues for a business. Thanks for the information.

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Felicia October 11, 2012 at 12:32 pm

I had no idea that there are many benefits when it comes to creating registration forms for internet marketing events! I agree with David that when making registration forms, it should be short and straight to the point and the information you need from the registrants are relevant to your campaign. Thanks for sharing!
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