Video marketing is a fast growing discipline and something that all digital marketers should have a basic understanding of.
With this in mind we thought that it would be helpful if we saved you some time by pointing you in the right direction of some good quality sites and resources that will help you to get things underway.
This website publishes a range of videos and articles designed for beginners and professionals. How to Start Shooting Better Videos is an example of their material for beginners. You can also sign up for their free newsletter to receive free video production tips.
SearchEngineLand.com is a leading online publication for all the latest news, research and commentary about search engines. The site also features a range of expert advice in SEO and analytics, to give just a few examples. While it doesn’t specialise in video marketing, it is an expert hub in terms of wider search engine marketing. If you search ‘video marketing’ on the site you will find a range of useful ‘how-to’ and ‘top tips’ articles. 5 Legal Tips for Video Search Marketing and Video Can Give Small Businesses an Edge are two good examples from their archive.
GideonShalwick.com publishes regular videos to his video blog giving insights into online video marketing, SEO and latest technologies. He has a useful resources page pointing you in the direction of tools, services and information. You can download a free copy of his 92 page book about online marketing from the website.
ReveNews is an established source of information for online marketing, SEO, social media, mobile and video. They have been around for over 10 years so there is an abundance of material to search through. They also publish online marketing news on a weekly basis, keeping you in the industry loop.
This site publishes expert interviews, articles and advice about using video and video marketing. Articles range from Beginner Strategies; Starting Online Video Marketing to Social Video Marketing and Building Trust. ReelMarketer is open to submissions so if you have some expertise to offer, you now know where they are.
OnlineVideo was created by the same team responsible for StreamingMedia.com. It features a healthy mix of product reviews, news, events, how-to articles and case studies – keeping you informed and giving you lots of useful tips. The ABC’s of Video Streaming and The Secret Path to Success in Online Video are great demonstrations of their snappy, bitesize style; easy to read, useful and relevant.
ReelSEO.com, ‘the online video marketing guide’, is a (possibly the) leading online resource for those of us involved in internet and video marketing. They publish timely video industry news and analysis as well as a range of exclusive articles sharing tips and trends. Their front page says it all – they host an abundance of articles and videos. Welcome them in to your life – they go out of their way to make life easier for you. For example, they have kindly compiled a Definitive SEO Video Guide. They also publish ‘webinars’ – some are free and some are paid for – giving you the opportunity to learn about online video marketing… from online videos!
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I excluded this from the main list as it is our website and wanted to keep things objective. However, we are proud of the content that we have on here; the blog focuses on being a practical guide that gives marketers actionable ideas and tips that can be quickly put in to practice to benefit your business. Check out our video production and marketing blog.