Internet Marketing

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6 Weird Secrets for Writing Clickbait that Works

Despite its somewhat doubtful reputation, Clickbait continues to be an effective tool for marketers to draw more traffic to their website and help increase brand awareness. However, not all Clickbait is created equal. If you aren’t writing Clickbait content that is powerful without seeming gimmicky, your entire strategy could end […]

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How to Make Google Love Your Blog

Modern SEO is not what it used to be back in 2000 or even in 2007. During only five or six recent years there were significant shifts in how Google treats websites, their content and links. Just take a look back at the most notable algorithm updates:   Panda in […]

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Marketing Metrics You Should Measure – A Guide

  Tracking the wrong metrics can seriously interfere with the success of your social media campaign. You’ll get a false impression of how effective different aspects of it are. To avoid making serious blunders, it’s important to learn what marketing metrics you should measure depending on what your goals are. […]

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Getting Results from SEO – How Long Does It Take?

Photo: pexels.com In the old days of the Internet, when content marketing was still in its infancy, keywords rule the digital world. The math was simple: all you had to do if you wanted to rank high in search engine results was to pick a few keywords and repeat them […]

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5 Tips to Use Humor Effectively in Your Campaign

Humor in marketing can be a powerful tool for relating to your audience in a way that creates positive associations with your brand. However, it’s not always easy to use humor that actually works for you and achieves your goal. If you use it wrong, you could end up damaging […]

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Bounce Rate Blues: 6 Reasons People Are Bouncing

If you are struggling with a stubbornly high bounce rate, it’s time to take a serious look at your website and what you need to change. If people aren’t staying on your website, there’s a reason for it. And the good news is that those reasons are almost always problems […]

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The PR Toolkit – 10 tools You Should Be Using For Your PR

Social media has redefined the way we interact. As a result, public relations has had to evolve considerably to keep up with the pace of modern interaction. These days there are hundreds of tools and dedicated software aimed at improving the PR process, making it particularly challenging to choose the […]

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5 Ways Ecommerce is Getting Easier

Ecommerce has simplified the world for many of us, easing the consumer shopping experience by leaps and bounds. Thanks to ecommerce, a vast variety of goods and services are readily available with the touch of a button. For consumers, it’s easier to research competitors and hunt for the best prices. […]

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Determining The Right Advertising Budget

Newcomers to online marketing are almost spoiled for choice. A dizzying number of potential advertising channels open up the moment you decide to start building a web presence. The good news: all those options grant flexibility and allow you to test multiple platforms. The bad news: it’s also possible to […]

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