There are lots of advantages to marketing your law firm online. Check out these five tips to help you get started today!
Most lawyers would rather avoid working on marketing their law firm. Your expertise is in law, and marketing can feel foreign. As a lawyer, you might not be sure of all the steps you should take, and you might worry that you are wasting money on methods that are less effective.
As much as you might not want to market your firm, you know it is a necessity. In the modern marketing landscape, few things are as important as online marketing when it comes to growing a law firm and attracting new clients.
With that said, you might be unsure of where to start or what you need to do. With this post, you will learn about some of the key components of online marketing for law firms.
Build a Website
Having a website is essential for most modern businesses. It not only serves as the digital home for your business, it can also act as the hub for many of your marketing efforts. If you don’t have a website for your firm, you need to build one. If you already have a website, consider updates to make it more modern and maximize its potential for serving your marketing goals.
Beyond having a website that looks good, you also want one that performs well. If visitors find performance issues, they might not stick around. Once they leave, they are unlikely to come back. One of the keys is speeding your website up. Loading quickly and being able to move from page to page without a problem will do a lot to satisfy most visitors. Making it worth your while marketing your law firm online using a website.
Establish a Social Media Presence
Social media is becoming essential for many businesses. As a lawyer, social media can offer a way to connect and engage with a community of people who could be potential clients. Along with that, social media platforms can provide more ways for prospective clients to discover your law firm.
While having a social media presence is good, you should have a strategy. For example, you don’t want to use every platform. Focus your energy on two or three platforms that offer the most value. Furthermore, you will need to post regularly and engage. The point of social media is to be social.
Make Your Firm Easy to Find in Search Engines
Where do you think most people look when they need a lawyer? Whether it is a lawyer, a plumber or any other service, most people turn to search engines to answer these questions. If you want to grow your law firm and attract new clients, you need to make your business easier to find in search engines.
Search engine optimization (SEO) is the key to being easier to find in search engines. While there is a lot that goes into law firm SEO services, the idea is to make sure search engines pull your webpages when people search for terms relevant to your business. Along with that, the goal is to get your website as high as possible in the search results for those terms.
Blogging can serve many purposes for your marketing strategy. To start, it gives your website more pages and keeps the site active. It can also provide more opportunities to use keywords from your SEO strategy. All of these points can be beneficial for strengthening your presence in search engines.
Blogging can also be a way to build your reputation. If you provide useful information in your blog, people will begin to see you as an authority. You could also look for interesting issues and unique perspectives that might not get as much attention from other lawyers in your area of practice.
Don’t Forget Mobile
Mobile is taking over an increasing share of internet traffic and you should definitely use it for marketing your law firm online. Many of the clients you want to attract will probably search for services using their phones. That means you need a mobile version of your website. A mobile website will look better and be easier to use when people access the site on their phones. Along with that, search engines now prioritize mobile-friendly sites when people search from a mobile device.
Responsive design is one of the keys to maintaining a mobile-friendly website. With responsive design, the site detects the type of devices being used and the screen orientation. It then adapts the way the site displays based on those factors. Along with that, there are several design choices that can make a website more adaptable to mobile devices.
Digital marketing can do a lot to grow your brand online. However, it is a constant effort. Once you have a foundation, you need to build on it. That is why many lawyers prefer to hire digital marketing professionals.