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A few years ago, I was on the other side of the Twitter debate. “Rubbish”, I called it. A “fad” that will never catch on in B2B circles, because businesses don’t communicate with businesses over social networks. I still think that I was partly right, and I still can’t help […]

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Change, irrespective of context, is a wonderful thing in that it never occurs in a linear fashion. As change embarks upon its trajectory through the system, nothing it touches remains static; themselves being swept up by the change and having an effect on those around it. This can be applied […]

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When it comes to setting up a social media profile for your business, whether it’s on Twitter, Facebook, LinkedIn or another social media platform, two things are essential for success: 1.Having good, useful content to share 2.Having a following interested in what you do Unfortunately, a bit of a ‘chicken […]

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For Anyone Looking to Market a Product, Twitter Can Be Even More Important Than Facebook Twitter is the second-most popular social network in the world, and the ninth most-most popular website worldwide. But I believe for marketing, Twitter is the most important social media account to have. First let me […]

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If you’ve recently discovered the joys of a business social media account, the chances are that you’re greatly enjoying the conversation you’ve been having with your fans. However, conversation, much like an overcooked roast dinner, can dry up if you’re not offering anything new. Now, I’m not saying you’re boring […]

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Whether you are a business owner, service professional or book author, effectively utilizing social media can get you in front of your target audiences. First, though, it is important to understand what NOT to do when using social media to connect with prospective clients or customers. Share information — do […]

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Social Media has become an integral part of many marketing campaigns and as it is a cost effective way of getting brand exposure, so why not? A problem that is facing a lot of companies or entrepreneurs is that they don’t fully understand how social media works and waste time […]

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I’ve always been one of those people who will stay up late and sacrifice sleep because I am too busy prowling around the nooks and crannies of the web. As a recent college grad, I just started a new job as an SEO for a scarf store and this skill […]

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Can you really make money in 140 characters or less? With millions of users, Twitter is becoming one of the most effective (and quickest) way to help monetize your business online. While at first glimpse, you may think that the tweets, and re-tweets, links and advertising are simply a waste […]

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