social media strategy

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A social media site should be tailor-made to serve your small business, just as with business cards or any other marketing media. It should accentuate your assets as a lean and mean pleasing machine. Think of John Travolta’s character Tony Manero and his disco duds in Saturday Night Fever. Remember ...

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Moving away from marketing The arrival of social media as a communications channel for brands has generally been dominated as a way to publish marketing messages. While using social networks as a way to engage in conversations with customers has been a very successful approach, the truth is that social ...

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Most business owners – whether the business is large or small – are concerned about being “politically correct” these days, and what that means for posting in forums, on Facebook, Twitter, and other social media sites. But ‘P.C.’ doesn’t have to stand for being Politically Correct. It can stand for ...

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