social advertising

It is hard to ignore the surging use of QR codes these days. They are everywhere: on bottles, posters, flyers and even billboards. But according to several research agencies marketers and organisations still don’t know how to really use the QR code to their advantage. The QR code is a ...

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It’s the war of the century that advertisers are caught in the middle of. On one corner, you have Google, the long-standing search engine that uses algorithms and keyword searches that enables virtually everyone to be able to access the information they need with just one click. And you also ...

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