Search Engine Marketing

3
Google Panda – One Year On

The Google panda algorithm was launched in mid April last year and it has had a dramatic effect on the way search results were served to the end user. Many saw their website drop down in rankings and some disappear altogether. The basic premise of the update was to provide ...

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9
How to Strategically Build Content for the Best Search ROI

In today’s marketing world, creating content is a necessity. Yet, content creation always seems to be the one thing companies struggle with the most. In today’s small businesses, we work lean and mean. All of our marketing efforts must be efficient and strategically developed, ensuring every action produces a positive ...

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1
SEM: What Works

If you have a business, you cannot ignore the need for search engine marketing or SEM. SEM is the process of marketing your business through technologies and media in order to drive traffic to your website. In addition to incorporating many aspects of SEO, such as targeted and long string ...

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