Many companies invest heavily in pay-per-click (PPC) advertising and need to keep a close eye on it to ensure that both return on investment and budget allowances are being met. While PPC ads are essential if your company has any kind of web presence, managing your PPC budget can often seem […]

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PPC advertising is not an exact or completely formulaic science and a lot of what creates success in any given campaign will be the result of plenty of experimentation, keyword tailoring, careful research and constant refinement.That said, there are certain key tactics and steps that should be followed for the […]

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The Google AdSense lessons you are going to get today will drastically change your perspective and improve your chances of success. Most people who start off with Google AdSense do so with little knowledge of what is expected. Generally speaking, there are at least 6 common mistakes that people make […]

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If you’ve ever managed a pay-per-click (PPC) campaign, you know just how frustrating under-performing or useless keywords can be. The bad and good news is that these are complete financial wastes that can be eliminated. Ideally, you only ever pay for clicks that turn into sales for you. But in […]

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One of the more daunting marketing tasks is that of managing a successful Pay-Per-Click (PPC) advertising campaign. It happens to be one of those areas that is both an art and a science; many would agree that it requires a bit more time and effort than, say, a postcard printing […]

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Whether you blog or run topical niche sites, you’ve should have heard of Google’s AdSense program. Maybe you even currently make money from it, or you know someone who does. The truth is that there is a lot of money to be made from AdSense if you know what you […]

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Pay-per-click advertising has the potential to be one of a business’ biggest money-making resource, but it must be used properly. All too often, people simply assume that their adherence to certain keyword and contextual links will bring interested customers to their company’s website, and the company’s products will practically sell […]

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Remember the feeling when you went on your first ever date? Sweaty palms, uncomfortable silences. Did you wish you had a second chance to make a first impression? Google Adwords Remarketing With Google’s contextual advertising network Adwords, you now get the chance to reposition your advert to someone who has previously shown […]

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Everyone knows that PPC marketing is a good option for driving traffic to an ecommerce website, but many business owners make the mistake of assuming that Adwords can’t help their local business.  This means that they’re missing out on some great marketing opportunities. Google Adwords can be of help to […]

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