PPC Advertising

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If you’ve ever managed a pay-per-click (PPC) campaign, you know just how frustrating under-performing or useless keywords can be. The bad and good news is that these are complete financial wastes that can be eliminated. Ideally, you only ever pay for clicks that turn into sales for you. But in […]

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One of the more daunting marketing tasks is that of managing a successful Pay-Per-Click (PPC) advertising campaign. It happens to be one of those areas that is both an art and a science; many would agree that it requires a bit more time and effort than, say, a postcard printing […]

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