Pay Per Click

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Many companies invest heavily in pay-per-click (PPC) advertising and need to keep a close eye on it to ensure that both return on investment and budget allowances are being met. While PPC ads are essential if your company has any kind of web presence, managing your PPC budget can often seem […]

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One of the more daunting marketing tasks is that of managing a successful Pay-Per-Click (PPC) advertising campaign. It happens to be one of those areas that is both an art and a science; many would agree that it requires a bit more time and effort than, say, a postcard printing […]

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Pay-per-click advertising has the potential to be one of a business’ biggest money-making resource, but it must be used properly. All too often, people simply assume that their adherence to certain keyword and contextual links will bring interested customers to their company’s website, and the company’s products will practically sell […]

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