If you’ve ever managed a pay-per-click (PPC) campaign, you know just how frustrating under-performing or useless keywords can be. The bad and good news is that these are complete financial wastes that can be eliminated. Ideally, you only ever pay for clicks that turn into sales for you. But in […]

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If you want your business to be noticed by search engines, you need to make good use of keywords. By targeting the phrases that Internet users are searching for, you increase your website’s chance of being found among the billions of pages that make up the World Wide Web. The […]

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