internet marketing

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2017 has been an interesting year for SEO. Google rolled out a new update that made mobile search the primary index; topical relevance has become the key to a modern SEO strategy; Google also introduced an intrusive interstitial penalty, forcing marketers to rethink their client strategy development processes. Now, that […]

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Humor in marketing can be a powerful tool for relating to your audience in a way that creates positive associations with your brand. However, it’s not always easy to use humor that actually works for you and achieves your goal. If you use it wrong, you could end up damaging […]

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Social media has redefined the way we interact. As a result, public relations has had to evolve considerably to keep up with the pace of modern interaction. These days there are hundreds of tools and dedicated software aimed at improving the PR process, making it particularly challenging to choose the […]

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Without a doubt, the biggest struggle both new and experienced internet marketers face is conversion. Anyone can get traffic, but very few people have mastered the art of converting “browsers” into repeat customers. Luckily, it’s actually really easy, but there’s a very specific process you need to follow, and in […]

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Conducting online surveys can be a great way to find out what your customers really think about your products and services. However, it can be quite a bit of work. The good news is that there are plenty of free online tools to help you build and administrate your surveys. […]

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If you happen to be checking your Yahoo email like myself recently or reading just about any news publication, then you probably came across the story of Scott Van Duzer, owner of Big Apple Pizza and Pasta Italian Restaurant who had the pleasure of giving a bear hug to the […]

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Hiring freelancers for your online business can be a catch 22. On one hand, outsourcing work allows you to focus on doing the tasks that you enjoy the most, that have the most impact on the money you make or on starting new ventures altogether. You also want to outsource […]

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During my time working for an SEO and Social Media Marketing company, I have come to learn a lot about the industry and what makes for good SEO and SMM. One of the things that I learned right off the bat from my colleagues is that content is extremely important […]

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Infographics have been quite a hot topic in the SEO community for a while now. Infographics (or ‘information graphics’) are graphic visual representations of information, data or knowledge. And while infographics can be a very effective SEO technique, they can also be a big waste of money. So here are […]

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