click through rates

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What draws a reader, or customer, to a website? Is it functionality, or useful information? Websites have grown, since their inception, into media-powerhouses, community-driven news sites, and booming billion-dollar businesses — take a look at Amazon. Most business websites record performance by examining metrics, including click-through rates, to measure customer […]

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Let’s set the basis for this article: #1 Google is the leader in search and to the best of my knowledge, they have not publicly announced their stance on CTR and its affect on SERPS. #2 Bing is the second runner up in the search engine competition and they have […]

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