The following is a guest post… Your ecommerce website is an extension of your brand and operates as your 24-hour storefront. The way you design your ecommerce website can go a long way — if it’s done right. You want your visitors to stay long enough that you achieve a […]

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What draws a reader, or customer, to a website? Is it functionality, or useful information? Websites have grown, since their inception, into media-powerhouses, community-driven news sites, and booming billion-dollar businesses — take a look at Amazon. Most business websites record performance by examining metrics, including click-through rates, to measure customer […]

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If you are a freelancer, it is important that potential clients can easily find you if they need your services. You may not be able to afford the most sophisticated search engine optimized, high-speed website, but you can still make your basic contact information easy to find. The fact is […]

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If you happen to be checking your Yahoo email like myself recently or reading just about any news publication, then you probably came across the story of Scott Van Duzer, owner of Big Apple Pizza and Pasta Italian Restaurant who had the pleasure of giving a bear hug to the […]

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Hiring freelancers for your online business can be a catch 22. On one hand, outsourcing work allows you to focus on doing the tasks that you enjoy the most, that have the most impact on the money you make or on starting new ventures altogether. You also want to outsource […]

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Mobile marketing can be a huge source for gaining new customers, but many firms mess it all up. From spamming to just plain bad advertisements, it’s easy to frustrate consumers when you use the wrong mobile marketing campaign strategies. Instead, consider these few tips for getting the most out of […]

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According to Pareto’s famous 20/80 rule, you can count on 20 percent of your followers to generate 80 percent of your revenue.This magical 20 percent will usually come from the set of highly engaged visitors who regularly interact with your company or brand online. The more engaged they feel, the […]

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In a world where the focus of marketing has shifted significantly to digital, it’s easy to forget the benefits of offsite events. Businesses are constantly being told to promote themselves online by engaging their customers through social media and maintaining an active presence on search results. This is all true, […]

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Starting an ecommerce business isn’t as complicated as you may think. Whether you are looking to make hefty profits or some money on the side, there are plenty of opportunities to do both on the internet. Here’s some advice on where to begin and what you will need to start […]

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