B2B marketing

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A few years ago, I was on the other side of the Twitter debate. “Rubbish”, I called it. A “fad” that will never catch on in B2B circles, because businesses don’t communicate with businesses over social networks. I still think that I was partly right, and I still can’t help ...

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Wholesale suppliers do not actively pursue marketing opportunities and therefore, they miss out on a big chunk of potential trade clients. Although, there are countless benefits of dealing with trade clients and these benefits certainly outshine the retail business but having a wider range of trade clients to choose from ...

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