advertising

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What Marketers Should Know About the New Google Brand Activate Initiative

Google dropped a bombshell at the recent Ad Age Digital Conference. It was at the annual event in New York that the company announced the Brand Activate Initiative, a new program designed to help brands better measure their success online. The initiative is quite extensive, so without further ado, here ...

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Remember the feeling when you went on your first ever date? Sweaty palms, uncomfortable silences. Did you wish you had a second chance to make a first impression? Google Adwords Remarketing With Google’s contextual advertising network Adwords, you now get the chance to reposition your advert to someone who has previously shown ...

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Using Holidays to Promote your Brand

Every year companies scramble to make their presence known around Christmas time. This is for good reason. The holidays are a great time to promote their brands. This is not just because they are trying to sell their products, though that is the outcome they desire. This is because the ...

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