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Social Media – Redefining Small Businesses

March 17, 2012 · 9 comments

in Social Media

Social Media Small BusinessChange, irrespective of context, is a wonderful thing in that it never occurs in a linear fashion.

As change embarks upon its trajectory through the system, nothing it touches remains static; themselves being swept up by the change and having an effect on those around it.

This can be applied to everything we see and interact with, with the landscape of social media bearing no exception.

Changes in social media behaviours are what propel the industry forward, resulting in more alterations that provoke new innovations in an infinite fashion. Just take the following cutting-edge technologies – they themselves being by-products of the so-called ‘social revolution’.

New social dynamics call for new developments to meet the end-user needs, no doubt fuelling the next wave of changes and advancements that will continue to benefit those particularly in small and medium-sized businesses.

So, what can we expect to propel businesses forward and open up new possibilities? Let’s take Apple’s financial results from the third quarter of 2011, which saw the technology giant make a net profit of over 7 billion dollars and 28 billion dollars in revenue.

This can be fairly attributed to the worldwide sale of 9 million iPads, and a whopping 20 million iPhones in just one quarter of a year. Now take into account the volume of mobile device sales from BlackBerry, Samsung, HTC and other brands, and it’s plain to see that such devices are having a greater impact on our lives – both personal and business:

  1. The relatively small screens of mobile devices can be a significant factor to how businesses communicate and coordinate transactions.
  2. There are apps that cover 99% of business needs.
  3. Instant messaging is becoming a stronger asset for mobile devices.
  4. Mobile devices allow for location-based marketing.

YouTube

Unsurprisingly, YouTube’s audience exceeded the ‘big three’ networks some time ago, becoming not only a way of uploading and watching videos, but a social media platform as well.

The site has evolved to feature feeds, channels and analytics, which has cemented them a unique position in which to serve as a promotion tool for businesses regardless of size.

E-Commerce

E-commerce and social seem to have integrated together perfectly. Whilst the consumer audience used to influence the e-commerce through means such as review and comparison sites, recent developments mean more and more apps are being introduced that can be integrated into websites to solidify and improve the customer’s experience.

New Advertising Directions

More and more companies are beginning to experiment with more cutting edge advertising strategies that embrace social media. Shortly after the dawning of the digital age, businesses continued to base their attempts on older advertising models that did not sit well in such a new and alien marketing environment. Now, such models have started to flourish and are built on the ebb and flow of digital, with a lot of emphasis on social media.

Communities

The overwhelming success of social networks such as Facebook and Twitter can be attributed to the need that we feel as humans to communicate, share and interact with one another. Our desire to gather around and champion causes and ideas can also be beneficial to businesses. If the same can be done for a company’s products and/or services, then the potential for a community within a business context can be very exciting.

Forming a social media campaign can be hard work, but thankfully there is plenty of help out there for businesses who need it.

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{ 9 comments… read them below or add one }

Jupiter Jim March 19, 2012 at 6:47 am

Dane,

The stats on Apple are truly amazing and almost mind-boggling! You make a great point in pointing out the shift to mobile apps and smaller screens. And so glad you didn’t leave out YouTube. It’s still a great resource AND a Search Engine which a lot of people either don’t know or seem to forget..

Thanks for sharing!

— Jupiter Jim
Jupiter Jim recently posted..WordPress Tutorial: Add “Facebook Fan Page LIKE Box” to your WordPress Blog or WebsiteMy Profile

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techne March 19, 2012 at 10:09 am

Apple’s financial results are just amazing. Completely agree with the point that instant messaging is becoming a stronger asset for mobile devices. Social media usually take longer time to provide results but is very helpful to create awareness about any business.
Thanks for this information.
techne recently posted..iPad3 tips and tricksMy Profile

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danencross March 19, 2012 at 11:24 am

Thanks for the feedback! I was also gob smacked by Apple’s turnover. Being a MacBook and iPhone user myself I can certainly understand the root of their success.

I think it’s interesting how YouTube especially is changing the social media landscape for businesses. It’s particularly intriguing for someone with an interest in video production such as myself!

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Hr Pro March 19, 2012 at 3:59 pm

Dane, I strongly Agree to your point of getting ourselves touched up with the changes…The change itself is so effective that the stages it touches alters the form of it! e.g. Social media like Youtube , Linkedin , Facebook are the big examples of it!! Thanks

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conference gifts March 20, 2012 at 12:27 pm

Hi, You are correct when you said that Facebook and Twitter can be attributed to the need that we feel as humans to communicate. It is becoming a basic needs now adays, more people choose to communicate through social media sites. In this way small businesses can take advantage of it by putting a fan pages or creating their official account on Social media, in this customers feels that there is a direct communication between the seller and the buyer in other words there is personal touch.

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Website Redesign March 21, 2012 at 7:57 am

Apple’s financial results are just amazing. Completely agree with the point that instant messaging is becoming a stronger asset for mobile devices. Social media usually take longer time to provide results but is very helpful to create awareness about any business.
Thanks for this information.

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Sadie-Michaela Harris March 21, 2012 at 10:14 am

Dane
There is no doubt about it we live in interesting times! More so now than ever before anything is possible. Social Media has played a huge part in that and continues to enable people to bring their message to the world in ways that were once inconceivable! I could bang on about the gift of Social Media for weeks! 🙂
Sadie-Michaela Harris recently posted..Visible Marketing Seth Godin says Weird is GoodMy Profile

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danencross March 21, 2012 at 11:43 am

Thanks everyone for your comments,

In regards to businesses using social media as a means of communicating with their customers, I do actually have an article that discusses the subject due to live on jobacle.com soon. I’ll keep you posted, will be great to hear your thoughts!

Also, I saw today that Apple had $97.6bn (£61.4bn, 73.7bn euro) at the end of last year. I know this isn’t directly due to the surge in social media uptake but still, a staggering figure regardless!

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Perry Davis March 21, 2012 at 11:20 pm

Hello Dane

The new devices are having a greater impact on our lives – both personal and business because the enhance something that have existed in every economy. What’s different now is the networks are being enhanced and multiplied by all these new technologies. These are exciting times and when the elements are effectively used a business will experience dynamic growth in their business. A great post that enables a business owner to navigate the new economy.

Thanks

Perry A Davis Jr
Music City
Perry Davis recently posted..Network marketers what is your most valuable ammunition for improving your relationships?My Profile

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