Just last week, the “pinning” website Pinterest overtook LinkedIn for third largest social media site, behind only Facebook and Twitter. Just in case you have not been keeping up with things online, Pinterest is new in the world of social networking. What it does is allow users to make online collages of pictures, which other people can “repin” or “share” easily. You can have many different “pinboards” for all sorts of topics. It is really a quick and fun way to grab bits and pieces of the internet that you like.
Tools that allow you to “pin” things to Pinterest abound, and you can quickly find a one-click button to put in your toolbar for easy pinning. Because it is such a simple way to save and share things that you like, it has taken the world by storm. Young people love it for the visual aspects, and older people love it because it’s just so simple to use. Logging on to Pinterest can take you anywhere you want to go—whether you’d like to see pictures of beautiful mountains or adorable puppies, lots of images will be available to you.
This leads us to the heart of this post. Yes, Pinterest is gorgeous AND amazingly popular…
But how in the world can a business leverage that to gain customers, revenue, and profit?
Here, I will share some ideas to get you started “pinning for profit.”
- Use the name of your business or website on the Pinterest profile for lots of exposure. Pinterest allows you to use the business name as your username on the site.
- Use the “About” section to tell more about yourself, and add your website address and Twitter name. This will show up next to your picture and let people get to know you a little better.
- Hook up Facebook and Twitter with your Pinterest account. This does a few things—allows others to follow your pins from those sites, and lets them click through to your Facebook or Twitter pages from Pinterest.
- The more you pin, the more you will engage other people and draw them to you. Pin engaging stuff, and you will have lots of activity and many followers.
- Tag people in your pins, just like Twitter, with a @username, so they do not miss something of interest to them.
- Networking with others in your field or related fields by using the @username pins is a smart idea that most people have not thought of yet. Find people by searching for related keywords.
- Commenting on other people’s pins is another way to get dialogue started. Most people do not actively do this, yet, but it will be a huge growth area, much like blog and social media commenting.
- Make the names on your boards short but enticing as they are shared when you pin something.
- Consider clicking “like” on a pin as well as repinning to give a thumbs-up for the great photo or idea.
- Pin from all over the internet. Variety is the Pinterest spice, so be sure to mix it up.
- People like it when you repin. They get credit on the pin on your Pinterest board, and that brings more people to their Pinterest boards, increasing their followers.
- Add a Pinterest button to your website or blog so that people can follow you there as well.
- Pin your best blog posts. DO NOT be excessive with this…just like Twitter and Facebook; you will turn people off if it is constantly all about YOU. However, every now and then, pin a great post so that people remember you are a business owner.
This is just hitting the tip of the iceberg, and there are lots more ways to use Pinterest to market your business. As a new medium, only a business owner or marketer’s imagination limits the number of ways to utilize it. Just keep in mind that like any social tool, you want to give more than you receive with your efforts.