If you are a creative entrepreneur, Facebook is incredibly important. In the search for followers, however, you may be feeling a little lost in the crowd.
Let’s face it, Facebook is enormous, and if you want to leverage the kind of numbers that you need to succeed, you are going to have to stand out from everyone else.
The problem is that with all the noise that happens on Facebook, it can be terribly difficult to do anything that helps you get the attention you need. If you want to make sure that your Facebook serves you as well as it should, check out these three important tips.
Get Bloggers Involved
One of the best ways to make sure that people come to your site is to make sure that there is plenty of content waiting for them when they do. Think about news sites or even image sites. Every time you go to a site like that, you are expecting to see something new and interesting.
Bloggers who post on a regular schedules can help you keep your viewers interested in what you are doing at all times. This does not mean that you always need to be posting long-winded rants about what is going in your life and your business. Even short blog posts can help your readers figure out what is going on, so use bloggers wisely.
Offer a Prize
Let’s face it, everyone likes getting stuff and win fun prizes. If you want to make sure that your Facebook is a hotbed of activity, start offering prizes. You can hold contests or simply choose winners at random. No matter what kind of service or product you offer, you will find that you have something that is going to make the people on the Facebook ooh and aah. For example, if you are a dietician, offer a free one-hour consultation regarding eating habits. If you are an artist, offer a piece of art or a detailed critique.
Use a prize that appeals to your target demographic. Think about what kind of people will be drawn in by the prize you are offering and adjust accordingly. For example, if you are trying to draw in people who are very invested in the DIY trends, don’t offer a prize that you will just send them. Instead, offer to send them materials for their own projects or consider offering them an exclusive one-on-one tutorial that you can host.
Give Them a Reason
So what are they getting out of being your Facebook friend? If they’re not getting anything out of it, chances are good that they are not going to stay for long. There are plenty of incentives you can provide to people just for joining up. Give friended followers discounts, sneak peeks at new sales and advance notifications of new products. This is something that can help you build a customer base very quickly.
If you are invested in having plenty of friends on Facebook, consider what you need to do to get the attention that you need. There are some fabulous tips out there for keeping people interested in what you’ve got, so plan accordingly!