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How to Build Your Brand On Pinterest

February 14, 2012 · 12 comments

in Social Media

If you stay current on internet trends, then you’ve probably at least heard of Pinterest. Pinterest is the hottest new social media site and, in fact, is one of the fastest growing sites ever. It is unlike other popular social networks, like Facebook, Twitter, and Google+, and is in progress to be just as big and fit comfortably among the other top sites.

Because of its popularity, many brands are setting up profiles on the site as a new way to reach their consumer audience. But, some brands have struggled with effectively using Pinterest due to it’s different form.

What is Pinterest?

First off, let’s start with the basics. Like I said, Pinterest’s form is different than other social media sites, which are more about communication with friends. Instead, Pinterest is an internet-based bulletin board, allowing users to “pin” anything they find “interest”ing to any number of boards. Whereas people might have ripped out magazine ads, articles, or pictures in the past, now they can pin and collect digital images, videos, articles, recipes, and more online.

Simple concept driving lots of traffic

The growth and popularity of Pinterest is driving traffic and increases across many sites. Because each pin is linked back to the location where it was originally found, users can easily navigate to the brand’s website. This works very well for consumer items, like clothing, where if someone pins a jacket they like, their followers and others can surf over to the brand’s website and purchase it.

So, how do you set up an effective profile on Pinterest?

Brands aren’t allowed to just simply pin their products on the site. Pinterest disallows this in the terms of service. However, other users can pin the products because they aren’t commercially motivated.

Although the easy method isn’t allowed, it is still possible to create an engaging Pinterest page with a little more creativity. I’ll tell you how.

Choose your brand’s message

Before you set up your page, you’ll want to think about what you want your Pinterest page to say. Think about who your target audience is and what they want to hear. Know that most Pinterest users are young adult women.

If you have a blog, you can use Pinterest in a similar fashion, except from a more visual angle. For example, if you have a food blog, you can obviously share your favorite new recipes and categorize them into boards by major food, by meal, or by occasion.

Chobani, the Greek yogurt brand, uses Pinterest to share recipes that feature yogurt, as well as health advice, and exercise tips. Chobani uses Pinterest more as an extension of their healthy yogurt brand.

Many boards to fit different aspects of our brand

Create pin boards that fit different parts of your brand. You’ll want to have a fair amount so that your page is deep, yet not overwhelming. Try to create boards that you can add to frequently to keep your users interested.

Interior designers have it easy when creating boards on Pinterest. For example, they can have boards to showcase well-designed rooms for each room of the house, as well as different types of products and decor.

As the saying goes: strike while the iron is hot! Pinterest is blowing up, and if you think you can set up a profile that you can consistently update, you will be able to grow your brand as Pinterest grows. Visual, informational, and high value content is what your audience will want. Give them that and you will see results.

Written By August Drilling

August Drilling, from Forte Promotions, which sells promotional products, loves social media, all things Apple, and design.

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