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For any business looking for long-term success, developing loyal customers is a crucial activity. Without a doubt, one of the best ways to do that right now is through e-mail marketing. E-mail marketing gives you the opportunity to communicate directly and regularly with the people most interested in your business. ...

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Are you ready to launch into social media marketing on platforms that draw hundreds of thousands of users each day? Perhaps you’ve already jumped in and are now wondering how you’re going to track success. There are several questions to consider as you set up analytics to monitor the growth ...

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Many companies invest heavily in pay-per-click (PPC) advertising and need to keep a close eye on it to ensure that both return on investment and budget allowances are being met. While PPC ads are essential if your company has any kind of web presence, managing your PPC budget can often seem ...

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Blogging for your brand is a great way to speak to your target audience while increasing your search engine ranking. Unfortunately too many brands get a little lost during the execution. It’s important that you create and maintain your brand’s blog in such a way that it attracts the right ...

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Social media giant Pinterest got its start as a visually-based image sharing platform, allowing users to swap pictures of hair tutorials and fashion ideas. The network’s popularity soon took off, attracting the interest of commercial entities as well as millions of new users. Now Pinterest has introduced a whole bevy ...

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Done the right way, email marketing is one of the fastest and least labor and capital-intensive ways to foster a passionate and engaged community around any given brand. Done the wrong way, email marketing is the quickest way to get relegated to the dark depths of the spam folder, never ...

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Conducting online surveys can be a great way to find out what your customers really think about your products and services. However, it can be quite a bit of work. The good news is that there are plenty of free online tools to help you build and administrate your surveys. ...

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Remember the days when SEO used to be so easy? All you had to do was get some directory links, some forum links, write a few guest blogs (the low hanging fruit) and then Poof! – You’re on the first page of Google. And then Panda and Penguin came along ...

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If you have a business website, chances are you’ve been told that you also need a business blog. What these helpful advisors may not have told you, however, is how to make your blog interesting and helpful to customers. These tips will help you get started. Have Fun with It ...

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