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The fact that no one wants to admit in public is that content marketing can be hard, really hard, so-hard-it-will-actually-discourage-you hard. And getting started is the toughest challenge of them all. But don’t worry, I’m not saying all this to make you scared of trying it out. Once you get moving forward and have your initial campaign behind you, things start to get a lot more straightforward and much clearer.

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The following is a guest post… Your ecommerce website is an extension of your brand and operates as your 24-hour storefront. The way you design your ecommerce website can go a long way — if it’s done right. You want your visitors to stay long enough that you achieve a […]

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Thumbnail image for The Internet: Then and Now [Infographic]

In the space of just five decades the creation and evolution of the internet has completely transformed the way we live. There are not many inventions that we get to see in our lifetime that have such a profound impact on the way we work and communicate but when four […]

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When it comes to strengthening your credibility as an author while helping to drive traffic to your website, guest blogging covers all of your bases. In the infographic below you can learn everything you need to know about guest blogging including what it is, an outline of the basic process […]

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For any business looking for long-term success, developing loyal customers is a crucial activity. Without a doubt, one of the best ways to do that right now is through e-mail marketing. E-mail marketing gives you the opportunity to communicate directly and regularly with the people most interested in your business. […]

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Are you ready to launch into social media marketing on platforms that draw hundreds of thousands of users each day? Perhaps you’ve already jumped in and are now wondering how you’re going to track success. There are several questions to consider as you set up analytics to monitor the growth […]

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Many companies invest heavily in pay-per-click (PPC) advertising and need to keep a close eye on it to ensure that both return on investment and budget allowances are being met. While PPC ads are essential if your company has any kind of web presence, managing your PPC budget can often seem […]

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Blogging for your brand is a great way to speak to your target audience while increasing your search engine ranking. Unfortunately too many brands get a little lost during the execution. It’s important that you create and maintain your brand’s blog in such a way that it attracts the right […]

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Social media giant Pinterest got its start as a visually-based image sharing platform, allowing users to swap pictures of hair tutorials and fashion ideas. The network’s popularity soon took off, attracting the interest of commercial entities as well as millions of new users. Now Pinterest has introduced a whole bevy […]

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