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More Traffic Does Not Always Equal More Money

March 5, 2014 · 2 comments

in Internet Marketing

Without a doubt, the biggest struggle both new and experienced internet marketers face is conversion. Anyone can get traffic, but very few people have mastered the art of converting “browsers” into repeat customers.

Luckily, it’s actually really easy, but there’s a very specific process you need to follow, and in this short article I’m going to reveal exactly how it’s done, step by step.

Now, here’s exactly how the process works, in explicit detail:

First Off, Your Product And Market Will Either Make Or Break Your Business

The simple truth is this. If no one cares about your product or no one can afford to buy it, you’re fighting a losing battle. Yes, there are certain strategies you can use to increase conversions, but generally speaking you’re going to struggle.

So, you need to make sure you’re targeting the right niche and selling the right product.

To get this right, head on over to the ClickBank marketplace. Now browse through all the different categories on the left until you find your niche. If you see there’s lots of products with a decent gravity (more than 30), there’s money to be made and you’re on the right path. But if there’s little or no products in your niche, or none of them have a decent gravity, there’s your problem.

Second, Get Your Sales Letter Right By Doing What Works

Over the years, I’ve suffered through hundreds of sales letters that make the same conversion-killing mistakes over and over again. The reality is, the average person out there is bored by the formula that most copywriters use, and you have to be different and interesting to stand out.

Here’s my simple formula that works:

First off, I get straight to the point. I tell people exactly what my product can do for them. I’m also very upfront about who my product can and can’t help. After all, if there’s a certain type of person I can’t do anything for, I don’t want to waste their time.

Secondly, I’m just myself in front of the camera or in my writing style. I don’t put on an act. I’m comfortable in my own skin, and that’s what appeals to people. I also make sure to project myself as an authority in my niche, and I let people know that I’m their greatest advocate, and that I actually have their best interests at heart.

And finally, I’m very upfront and honest about what I’m after. Most marketers try and “hide” their true intention until a later point in the sales funnel. To me, that’s a mistake. Just let people know that while you want to help, you’re there to make money. That way people will feel confident that there’s no “surprises” or “catches” later on.

Most Importantly, Use An Ultimatum

This is controversial and some people will disagree with me. But here’s the thing, it works and I’ve got the statistics to prove it. At the end of my sales pitch I force people to make a decision on the spot. They’re in either in or out. If they can’t make up their mind, or if they stay on the fence, I take them off my list and they never hear from me again. That way I can separate the well-meaning “lookie loos” from the buyers straight away.

And That’s All There Is To It

As you can see, it’s not rocket science. Sell what sells, be honest and upfront with people, don’t beat around the bush, focus on what you can do for them, and use an ultimatum to push fence sitters over the edge. If anyone tells you any different, ask them to prove their conversion rate. I absolutely guarantee it won’t be anywhere close to mine.

Image Source: Freedigitalphotos.net

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Marcus Maclean is the founder & CEO of The Million Dollar Case Study, a live, step by step video case study of a brand new million dollar membership site being built from scratch.

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{ 2 comments… read them below or add one }

Adam Ostopowich @ SEO Consultant March 26, 2014 at 7:39 am

This seems like a great way to promote those who are trying to actively provide engaging content to their readers and punish those who are begging for SEO rank.

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Deon Christie February 10, 2016 at 8:44 pm

Great Article and right you are. When your traffic is properly targeted you will notice a substantial decrease in visitors, with an increase in sales.

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