Internet has become a major part of our lives. We spend a lot of time online. Whether it is search engines, blogs, websites, social media sites or forums, our online exposure is increasing at a rapid pace.
Businesses are also using internet to reach maximum people. This is why businesses have started to avail SEO services, social media and other online marketing services to get more visibility and consequently more customers.
With increasing online visibility, risk of reputation maligning from competitors is also increasing. People can write anything in their blog posts, blog comments, Facebook, Twitter, etc. and malign you or your company’s reputation anytime and anywhere online. These acts may affect yours or your business’s online reputation. Thus, constant monitoring of online reputation is a must.
Here are 10 free tools that can help you to monitor online reputation:
1. Google Alerts
It is one of the best free content monitoring services available because it helps you to monitor traditional as well as social media. You can give a search term in the alert and the latest Google result on the concerned search term(s) will be notified to you through email updates.
If you want to monitor negative comments about you or your company then you may set a Google Alert similar to “your name” or “your business name” and know what is being said about you or your company.
2. Yahoo! Site Explorer
This free tool helps you to monitor the external links to your company’s site or blog. If anyone writes negative things about you or your business then it is most likely that he or she will give a link back to your site or profile. This free tool will help you to know about the negative external links.
It is one of the most popular search engines of blogs. Conversation of bloggers can be monitored with its help because millions of blogs are indexed on a real time basis. You can subscribe to the RSS feed of Technorati to monitor negative aspects said in the blogs and their blog comments.
Delicious is a well known social bookmarking website. You can monitor your online reputation by searching your name, business name and services offered in the search box of this social bookmarking site.
Twitter is a popular online social networking site that helps people to express themselves within 140 characters. You can search this site or subscribe their RSS feed to monitor what is being said about you or your company in this highly popular social media platform.
This free tool is especially helpful for those people or businesses that are facing problem in their online reputation. Versionista monitors a particular web page of interest and alerts you with email notifications about the added or removed sentences or words.
Identity theft is a real problem in the virtual world. So, monitoring your name in the social media (networking and bookmarking) is extremely important. You can monitor presence of username, corporate name or personal name in more than 400 social media sites with the help of Knowem.
If you want to know what people are saying or discussing about you or your company in social media on a real time basis then SocialMention is the site for you.
This tool analyses millions of conversations in the social media space and lets you know whether social tone of the conversation is positive or negative.
10. Google SideWiki
It is a browser plug-in, which helps users of Gmail to post their comments on a site. The site owners can prevent negative feedbacks by addressing the entries that have negative connotations.
Written by Derick Branson
Derick Branson is an experienced writer, SEO analyst and online marketer. He is an expert social media professional and his domain of expertise is reputation management. Derick has worked for many leading online marketing companies and has amassed immense hands-on knowledge on social media and SEO services.
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