If you are a small business in a crowded niche, then you know that you need to invest in performant tools to get an advantage over your competition. As much as you would like to control every aspect of your business, you can’t be hands-on all the time. Not only that such an approach is ineffective, but it can also cost you numerous growth opportunities.
So, what can you do to keep your business afloat and compete with the big wolves?
The answer is simple: you automate.
Marketing automation is nothing new. Maybe you’re already using software to schedule your social media content and reach out to prospects more effectively. Or maybe you’ve seen other businesses using automation with great results. But, in spite of its potential, you might still have your doubts.
And, that’s understandable. After all, you’ve been handling all marketing tasks on your own up until now, and it can feel odd to let a machine take control. You’re probably afraid that automation software won’t be able to understand your audience as well as you or that it will be highly expensive.
However, businesses that don’t keep pace with the latest technological advancements are one step behind their competitors. And, you don’t want to be the kind of company that misses out on profitable opportunities just because you are stuck in your old ways.
With that in mind, here is a list of key marketing automation stats that can help you understand how you can use it to scale your business.
Marketing Automation Can Enhance Your Campaigns
According to one report, 91% of marketing automation users are aware of the role this technology plays in the overall success of their online marketing efforts. With the help of marketing intelligence, you can manage all your data and gain a better understanding of your target audience. Marketing automation also enables you to improve the effectiveness of your campaigns and boost your revenue. In fact, up to 79% of CMOs rely on marketing automation to scale their businesses.
Marketing Automation Saves Money
Marketing automation enables you to streamline repetitive tasks and reduce the costs associated with manual labor. When you need fewer employees to perform the same job, your marketing costs drop significantly, allowing you to use the extra money to invest in better tools, strategies or to train your team. According to one report, using automated solutions for creative marketing efforts can help save companies 15% or more of their marketing budgets.
Generate More Leads with Email Marketing Automation
A lot of small businesses are neglecting email marketing in favor of social media, thinking that’s the best way to grow a brand. While social media may seem like a better mousetrap, the truth is that email marketing is still one of the most profitable channels for conversion. According to one study, triggered emails have a 70.5% higher open rate and 152% higher click-through rate than generic email newsletters. Moreover, businesses that automate their email marketing generate twice as many leads as those that use regular email software.
With email marketing automation you can be everywhere and anywhere and engage with prospects when it’s the most relevant to them.
Marketing Automation Can Boost Lead Nurturing Efforts
So, you’ve managed to capture a qualified lead, and you are now trying to convert it into a customer. It can be a lengthy process that requires a lot of effort and finesse. Keep in mind that personalization is key to an effective lead nurturing strategy. If your messages are generic, then your prospects won’t see why they should choose you over your competition.
Businesses that automate lead nurturing with timely emails and offers see a 10% or greater return on their investment. That’s because prospects feel that you understand their unique needs and have the right tools to help them solve the problem they’re facing. When leads receive emails that are tailored to their profile, the chances of opening and reading them increase dramatically. In fact, studies have shown that personalized emails can improve transaction rates by six times, but 70% of companies fail to use them.
Marketing Automation Saves Time
Not only that marketing automation is cost-effective, but it can also help you save time with tedious, repetitive tasks. Here’s the thing, by automating your social media content, you can save more than six hours per week on social media management. Moreover, if you use an automated tool to streamline the process of setting client appointments, you can save up to 80% more time than usual
Clearing up your schedule enables you to make room for more important tasks that can help you improve your strategy and scale your business. Be careful, though: you can’t set a marketing automation tool and then forget about it. Regardless of how advanced the software is, you still need to check on it and make the necessary tweaks.
Improving Revenue Contribution And Sales Productivity
Businesses that use automation marketing have a revenue growth rate that is 3.1 higher than those that rely on old techniques. Moreover, 67% of B2B marketers claim that they see at least 10% increase opportunities due to marketing automation. In other words, streamlining your efforts can boost your sales and increase your companies’ revenue.
Marketing Automation Leads Spend More
As mentioned already, marketing automation allows you to target prospects with highly-personalized content at every stage of the sales funnel. When prospects see that you understand their needs and are genuinely interested in helping them not just scoring a sale, they are more likely to become appreciative of your brand and choose your products or services over your competitors.
But, that’s not all. Marketing automation leads spend up to 47% more than those nurtured through custom tactics.
Marketing automation has revolutionized the way you connect and engage with your audience, making it easier to collect, optimize, and organize customer data. It provides a profitable alternative to traditionally manual processes, enabling you to improve consistency, increase leads, and conversions.
By using marketing automation, you are left with more time to explore and implement creative tactics that could help you scale your business. A simple analysis of the stats mentioned above makes it clear that if you want to stay on top of the market changes and your competition, then you need to automate.