Social Media

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Top 10 Social Media Tips For Small Business Owners

Social media has become a standard tool for many businesses, but few know how to leverage it for best results. It is often considered an afterthought or something to do every now and then, but a proper social media plan is crucial to growing your business. Here are 10 social ...

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The Rise of Social Media Customer Service

The days of listening to greensleeves on hold for hours while waiting for a customer service operator is over, as new research suggests that more and more of us are using the internet to lodge complaints and contact customer services. It makes sense to utilise free, instant communication like email ...

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Social Media and Marketing Automation Merge – What a Hoot!

HootSuite, the market leading social media management system, have entered into partnership with HubSpot, the world’s only all-in-one marketing software platform. This partnership connects social media to generating, managing and nurturing leads for the first time – finally closing the loop in social media marketing. “Social media spending is on ...

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3 Features of the Facebook Timeline for Better Marketing

Facebook has been the social media master for some time now. While other social media outlets like Google+ and Pinterest have made waves, Facebook remains the king. As bloggers and freelancers, our marketing approaches are almost as important as our content quality and persistence (almost). Nonetheless, marketing and branding are ...

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18
Google+ – A Reminder Why You Can’t Ignore It

Google+, also referred to as G+ and Google Plus, is Google’s latest take on social networking (I’m not lying – Google Wave anyone?). This type of social media is tied directly into search results displayed on Google. In other words, features that are as seemingly small as “+1”s and author ...

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How B2B Can Get More Out of Social Media

A few years ago, I was on the other side of the Twitter debate. “Rubbish”, I called it. A “fad” that will never catch on in B2B circles, because businesses don’t communicate with businesses over social networks. I still think that I was partly right, and I still can’t help ...

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Social vs Search: What is More Effective for Small Businesses?

When it comes to promoting a website small business owners now have a massive decision to make, whether to choose social media or search engine optimization to enhance their online presence. The decision makers are left with a range of questions that if answered in a straightforward manner will benefit everyone ...

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How Social Media is Integrating with Ecommerce and Where It’s Heading

We love to shop. It doesn’t really matter who we are – male or female – we do love to browse around and get the thing that makes us feel better. Feeling cool and happy we love to brag about it. That’s why Facebook and other social networks are so ...

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3 Killer Ways to build your Facebook Fan Base

If you are a creative entrepreneur, Facebook is incredibly important. In the search for followers, however, you may be feeling a little lost in the crowd. Let’s face it, Facebook is enormous, and if you want to leverage the kind of numbers that you need to succeed, you are going ...

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