Social Media

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It all started with a report in the Dow Jones Newswire, as well as other sources like The Wall Street Jornal. Such places had provided scattered speculations about how the social networking behemoth that is Facebook could be starting an online job board. Facebook and the Department of Labor While it ...

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A social media site should be tailor-made to serve your small business, just as with business cards or any other marketing media. It should accentuate your assets as a lean and mean pleasing machine. Think of John Travolta’s character Tony Manero and his disco duds in Saturday Night Fever. Remember ...

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Social media has become a standard tool for many businesses, but few know how to leverage it for best results. It is often considered an afterthought or something to do every now and then, but a proper social media plan is crucial to growing your business. Here are 10 social ...

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The days of listening to greensleeves on hold for hours while waiting for a customer service operator is over, as new research suggests that more and more of us are using the internet to lodge complaints and contact customer services. It makes sense to utilise free, instant communication like email ...

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HootSuite, the market leading social media management system, have entered into partnership with HubSpot, the world’s only all-in-one marketing software platform. This partnership connects social media to generating, managing and nurturing leads for the first time – finally closing the loop in social media marketing. “Social media spending is on ...

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Facebook has been the social media master for some time now. While other social media outlets like Google+ and Pinterest have made waves, Facebook remains the king. As bloggers and freelancers, our marketing approaches are almost as important as our content quality and persistence (almost). Nonetheless, marketing and branding are ...

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Google+, also referred to as G+ and Google Plus, is Google’s latest take on social networking (I’m not lying – Google Wave anyone?). This type of social media is tied directly into search results displayed on Google. In other words, features that are as seemingly small as “+1”s and author ...

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A few years ago, I was on the other side of the Twitter debate. “Rubbish”, I called it. A “fad” that will never catch on in B2B circles, because businesses don’t communicate with businesses over social networks. I still think that I was partly right, and I still can’t help ...

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When it comes to promoting a website small business owners now have a massive decision to make, whether to choose social media or search engine optimization to enhance their online presence. The decision makers are left with a range of questions that if answered in a straightforward manner will benefit everyone ...

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