Now-a-days most websites are pretty well optimised for search. As a SEO Consultant who started life as a developer in Preston, UK, I remember the days when sorting out a few title tags and ALT tags could move you from position 50 to position 1 within weeks. However, even though […]

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Let’s set the basis for this article: #1 Google is the leader in search and to the best of my knowledge, they have not publicly announced their stance on CTR and its affect on SERPS. #2 Bing is the second runner up in the search engine competition and they have […]

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The latest algorithm update from Google caused quite a stir in the SEO world. The search engine may have claimed that it only affected approximately 3% of websites, but there has been enough buzz around the topic to easily assume that it may be higher, particularly as they roll out […]

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The Penguin update affected many small business websites since its inception this spring. Webmasters may receive a back-link warning email from the Google Webmaster Tools. Others hurry to research the update and adapt their SEO strategies as to not be hit by the changes. The changes prompted many to review their SEO and diversify their links.

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“SEO is dead.” In the days following Google’s infamous Penguin update, those three words were plastered over nearly every webmaster forum on the internet. With their sites dropping like a boulder in the ocean, many threw their hands in the air and simply gave up on SEO altogether. While others […]

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The SEO industry is becoming more and more competitive, no matter if you are looking for jobs in India or USA. Many SEO consultants are turning to LinkedIn to make their job hunt easier. But is LinkedIn really worth the effort if you’re in the field of search engine optimization? […]

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Whether you are an affiliate marketer promoting other people’s products or own an online store, there is no doubt that Christmas is going to be your busiest time of the year. Indeed, some ecommerce retailers freely admit that one-third of their yearly turnover is generated during this period. So, you […]

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The SEO world has recently been rocked once again by Google’s most recent algorithm update “The Penguin”. In the last 18 months, Google has rolled out 2 major updates affecting many websites across the world. “The Penguin” affected 3.1% of sites rolling out on April 24 2012 and “The Panda” […]

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Understanding the Purpose of SEO: When it comes to investing in SEO, quite rightly many business owners are hesitant to part with a  percentage of their marketing budget when results can’t be 100% guaranteed. While I don’t want to overload you with statistics too early on, these are far too […]

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