Search Engine Marketing


The Penguin update affected many small business websites since its inception this spring. Webmasters may receive a back-link warning email from the Google Webmaster Tools. Others hurry to research the update and adapt their SEO strategies as to not be hit by the changes. The changes prompted many to review their SEO and diversify their links.

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Let’s face it, Google is a monster. It is a beast that controls 80% of search engine activity. It’s not the 800 pound gorilla, it’s Godzilla. When it talks… GODZILLA DID WHAT? Once again Google has changed the playing field and this time it’s a little scary. · In March, […]

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Do you have a brick-and-mortar business that you’re trying to promote online? If so, you could be missing out on a lot of online traffic if you haven’t taken advantage of all the benefits Google Places offers for local business. If you’re new to Google Places, here are a few […]

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If you have a business, you cannot ignore the need for search engine marketing or SEM. SEM is the process of marketing your business through technologies and media in order to drive traffic to your website. In addition to incorporating many aspects of SEO, such as targeted and long string […]

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Though mobile analytics at this point are a wilier and less well-understood quantity compared to traditional web analytics, it’s apparent that the use of smart phones is going to continue to rise. To take advantage of this new trend, market forces need to begin devoting larger percentages of online advertising […]

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Everyone that has a website is looking at ways of drawing traffic to it. You know that the traffic is out there, the problem is how to get it. So the question is, how do you attract visitors? First and foremost, you need to research your Keywords Keywords are the […]

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