Search Engine Marketing

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The Beginner’s Guide to Google Places

Do you have a brick-and-mortar business that you’re trying to promote online? If so, you could be missing out on a lot of online traffic if you haven’t taken advantage of all the benefits Google Places offers for local business. If you’re new to Google Places, here are a few ...

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SEM: What Works

If you have a business, you cannot ignore the need for search engine marketing or SEM. SEM is the process of marketing your business through technologies and media in order to drive traffic to your website. In addition to incorporating many aspects of SEO, such as targeted and long string ...

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Mobile Analytics and Local Search

Though mobile analytics at this point are a wilier and less well-understood quantity compared to traditional web analytics, it’s apparent that the use of smart phones is going to continue to rise. To take advantage of this new trend, market forces need to begin devoting larger percentages of online advertising ...

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SEO vs PPC

Everyone that has a website is looking at ways of drawing traffic to it. You know that the traffic is out there, the problem is how to get it. So the question is, how do you attract visitors? First and foremost, you need to research your Keywords Keywords are the ...

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