Internet Marketing

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Humor in marketing can be a powerful tool for relating to your audience in a way that creates positive associations with your brand. However, it’s not always easy to use humor that actually works for you and achieves your goal. If you use it wrong, you could end up damaging […]

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If you are struggling with a stubbornly high bounce rate, it’s time to take a serious look at your website and what you need to change. If people aren’t staying on your website, there’s a reason for it. And the good news is that those reasons are almost always problems […]

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Social media has redefined the way we interact. As a result, public relations has had to evolve considerably to keep up with the pace of modern interaction. These days there are hundreds of tools and dedicated software aimed at improving the PR process, making it particularly challenging to choose the […]

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Ecommerce has simplified the world for many of us, easing the consumer shopping experience by leaps and bounds. Thanks to ecommerce, a vast variety of goods and services are readily available with the touch of a button. For consumers, it’s easier to research competitors and hunt for the best prices. […]

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Newcomers to online marketing are almost spoiled for choice. A dizzying number of potential advertising channels open up the moment you decide to start building a web presence. The good news: all those options grant flexibility and allow you to test multiple platforms. The bad news: it’s also possible to […]

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Remember when you were a kid and you tried to draw your favorite superhero or cartoon character? You took out a pad and turned to a fresh, blank page and began doodling. After a while, you had a drawing of a strange superhero with a head way too big for […]

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Living in a digital age, getting content to go viral is an important factor to anyone wanting to make his or her presence known on the World Wide Web. Posting things on the web, regardless of what it may be, from a funny video, story, or an important message mean […]

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Without a doubt, the biggest struggle both new and experienced internet marketers face is conversion. Anyone can get traffic, but very few people have mastered the art of converting “browsers” into repeat customers. Luckily, it’s actually really easy, but there’s a very specific process you need to follow, and in […]

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The fact that no one wants to admit in public is that content marketing can be hard, really hard, so-hard-it-will-actually-discourage-you hard. And getting started is the toughest challenge of them all. But don’t worry, I’m not saying all this to make you scared of trying it out. Once you get moving forward and have your initial campaign behind you, things start to get a lot more straightforward and much clearer.

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